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Dirt Sports 411

Posted in News on June 18, 2014
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Rockstar Energy Continues its Support of LOORRS for 2014
Returning for another year, Team Lucas confirmed Rockstar Energy as the Official Energy Drink of the 2014 Lucas Oil Off Road Racing Series. Now entering its fifth year with Team Lucas as a major promotional partner of the popular off-road competition, Rockstar Energy will again have significant presence at every Lucas Oil Off Road Racing Series event. Additionally, the deal secures high visibility via broadcasts on the CBS, CBS Sports, NBC Sports, and MAVTV networks.

Because of its commitment to the sport, Lucas Oil Off Road Racing Series Director Ritchie Lewis said, “Rockstar Energy has become a brand fans associate closely with the exciting, short-course competition that makes Lucas Oil Off Road Racing so popular. It’s great having the energy drink aboard as a series supporter and sponsor for multiple competitors.”

Jason May, Executive Vice President Marketing for Rockstar, Inc., also noted the company will continue to support top Lucas Oil Off Road Racing Series teams and drivers, including Brian Deegan, Rob MacCachren, and Todd LeDuc. “Rockstar Energy Drink has become synonymous with exciting and emerging motorsports events,” May said. “Lucas Oil Off Road Racing Series is a marquee series Rockstar Energy is honored to partner with for the benefit of racing fans everywhere.”

SST Series Rebranded as Formula Off-Road Series Presented by Traxxas
Reported first in Dirt Sports’“2014 General Tire Fan Guide,” Robby Gordon’s Stadium Super Trucks series confirms it will be rebranded as the Formula Off-Road Series. The name change highlights a move out of stadiums and into popular motorsports events. Venues include this year’s X Games in Austin, Texas, and multiple open-wheel racing events like the Toyota Grand Prix of Long Beach and the Detroit Belle Island Grand Prix. In addition, Traxxas announced it will support the new series as its title sponsor.

“Our association with the Formula Off-Road Series provides the perfect forum for Traxxas to showcase the extreme capabilities and incredible fun our vehicles deliver,” said Traxxas President Mike Jenkins. “The SSTs are fast and jump and fly high, just like their scaled-down Traxxas R/C replicas. The Formula Off-Road Series allows us to market our trucks and cars directly to one of our most targeted groups of customers and put our products in their hands to experience and enjoy.”

As part of its marketing partnership, Traxxas will have on-site “Try Me Tracks” at all SST races, offering consumers a hands-on opportunity to race Traxxas R/C vehicles. Each event will feature a full product display and demonstration area along with the fully loaded mobile Traxxas store to make it easy to jump right into the fun. Plus, Traxxas will highlight its products through traditional commercial inventory in SST broadcasts on NBC Sports Network and on ESPN during the X Games.

“Traxxas has been a major supporter of the SST/Formula Off-Road Series since its inception,” series founder Robby Gordon said. “The brand continues to capitalize on the marketing capabilities of our unique series by taking this presenting role after fielding two trucks in the series during our first season.”

The SST trucks will continue to be branded as Traxxas Slash trucks in all 2014 Formula Off-Road Series Presented by Traxxas races. In several events, most notably the X Games, Austin, Texas, resident and Traxxas owner Mike Jenkins will be behind the wheel of one of the life-sized Traxxas trucks.

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