“Any Day in the Dirt…”
If you are wondering about the title of this column, you aren’t alone. Lots of folks would say baking a cake, not making one. But the difference is that a cake goes through lots of steps before it is ever baked—in fact baking is a pretty minor part of the whole process. Of course, a few bakery chefs might disagree with that, but my point is that making a cake is a lot more involved than just baking it; and that goes for a magazine or website production as well.
This Brand you have in front of you is Dirt Sports + Off-Road, which is a creative combination of 10 years of Dirt Sports, and 47 years of Off-Road. While that doesn’t equal 57 years of production, it does equal a lot of heritage and background to base itself on—and with lots more to come. Just like baking the cake, combining two legacy brands was somewhat easy—it’s the rest of the process we get to figure out and make into the kind of cake you really want to sink your teeth into.
Our new direction will be a mixture of both brands—hard-core racing action, behind-the-scenes information, the best Masterpiece of Metal ever, some vehicle features, maybe a trail ride or two, and more tech than you can shake a stick at. At the core, we are all gearheads, and somewhat competitive as well. We won’t be telling you which sleeping bag to buy, nor will we let you in on our adventures to Timbuktu, unless there is some sort of off-road motorsports event we feel is pertinent to your tastes. And at any time you feel we’ve strayed too far off the mark of what you want your brand to be, it’s up to you to call us to task an let us know your feelings.
Naturally there will be more changes coming when we introduce our new editor of this brand, and we think you’ll agree with our choice. The brands have been around long enough for us to figure out the basics of all parts—that’s why we give you guys what you want. We can’t wait to get back in the dirt instead of at a computer screen, and hope you feel the same way. Any day in the dirt is better than a day in the office, so let’s go get dirty!