Roughly five months ago, I titled my first editorial in the June issue “The Road Ahead.” Being gifted (or cursed depending on the way you look at it) with the job as Editor-in-Chief was definitely an eye-opening experience. Sure, you get to run the show in a way, but it also comes with a slew of other responsibilities that I never had to tend with as a Feature or Technical editor. By the time you read this, I will have already moved onto my new position within the company. The current rumor is that I will be floating over to our sister magazine JP.
So, what does this mean for 4Wheel Drive & Sport Utility? Well, this is officially the final issue of the magazine. On the eve of my 31st birthday, it’s wild to think that they are shutting down a magazine that has been around for nearly as long as I have been alive. If it were a small business, I think the local news would probably cover it. I imagine someone would even bake a cake.
The reason for shutting down the magazine had less to do with profits and more to do with size and brand crossover. Unfortunately, even at 30-some-odd-thousand subscribers, 4WD&SU is pretty tiny compared to a major off-road title like Four Wheeler who has hundreds of thousands of subscribers. I know, this magazine isn’t close to being the same, but the powers that be have spoken. Over the next few months, aspects and content from 4Wheel Drive & Sport Utility will be blended into Four Wheeler.
Some say print is a dying medium. I disagree. Sure, I Google stuff just as much as the next guy, but nothing compares to sitting down to read a great magazine. Our company’s goal moving forward is to focus on bringing back that premium magazine experience. This means better paper, more pages, and increased quality content. On behalf of 4WD&SU editors past and present, thank you for letting us be a part of your hobby and lives.