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Dirt Sports 411

Posted in News on December 19, 2014
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BFG Launches K02 Tire
BFGoodrich Tires, the company that created the first all-terrain tire in 1976, has launched what it claims is their most advanced light truck tire ever with the new All-Terrain T/A KO2 tire.

Engineered from BFGoodrich’s championship off-road motorsports racing technology, the KO2 is the first consumer tire to incorporate the company’s race-proven and race-winning CoreGard technology for split and bruise-resistant sidewall rubber and a thicker, extended shoulder to prevent sidewall failures.

BFG says the KO2 has a new tread design and rubber formulation, and compared to their current KO tire, the new KO2 is 20 percent stronger in this critical off-road performance area. BFG also claims that the KO2 will last twice as long on gravel roads and 15 percent longer on asphalt, with 10 percent greater traction in the mud and 19 percent greater traction in the snow compared to the previous-generation KO tire. According to BFG, the KO2 borrows heavily from the BFGoodrich Baja T/A KR2 tire, which was equipped on 9 of the Top 10 finishers in the 2014 Tecate SCORE Baja 500.

The KO2 is an all-season tire that will carry the 3 Peak Mountain Snowflake symbol, indicating that it exceeds the Rubber Manufacturer Association’s severe snow traction requirements.

Elevation acquires 40 percent ownership in Stadium Super Truck Series
Cleveland-based Elevation Group, known as a sponsorship marketing, event production, and communications company has announced an agreement to jointly own the Stadium Super Truck series with creator/owner Robby Gordon.

The series, known for “off-road,” stages races on downtown city streets and inside sporting stadiums. According to the series, track configuration is scalable, transportable, and quick to set up and dismantle. Stadium Super trucks has visited markets in Los Angeles, Detroit, Las Vegas, Florida, Toronto, San Diego, Indianapolis, and St. Louis.

In 2015 the series is expected to make an overseas debut. “I have been intrigued with Stadium Super Trucks since my son flipped out over them at a race earlier this year,” said Elevation President Denny Young. “When my business partner and I saw an ESPN poll in July that 78 percent of X-Games viewers rated Stadium Super Trucks their favorite moment, we knew this was a business we wanted to be in.”

“Denny (Young) and I have known each other for more than 20 years. I raced at several IndyCar events that he promoted while running IMG’s motorsports business,” said Robby Gordon. “I know first-hand that Denny, Steve Lindecke, and their team at Elevation understand how to stage and promote major market, nationally televised sports events. Additionally, they are experts in sponsorship marketing—both in terms of selling and delivering exceptional value to sponsors. That’s exactly what my series needs at this stage and that’s why I have taken them on as my partners.”

Elevation’s Managing Partner Steve Lindecke commented, “Robby’s a dynamic thinker, a driven entrepreneur, and somebody who completely understands what’s cool and what works for the millennial generation. I visited two sold-out events this past weekend in Southern California (San Diego and Costa Mesa), and I know the sky is the limit with Stadium Super Trucks. This series is the real deal and we could not be more excited.”

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