Despite a supplier shortage of frames for the new 2015 Ford F-150, the aluminum-bodied pickup is still the number one selling truck - and vehicle - in the U.S. In a series of new videos, Chevrolet challenges Ford and illustrates how consumers show more confidence in steel versus aluminum in everyday use.
In the first video, four men (separately) enter a materials testing facility to check out two cages: one constructed of steel and the other made of aluminum. They are given a chance to inspect each cage before a 700-pound grizzly bear is released into the room. The men then have to choose which cage to get inside. Undoubtedly, they all choose the steel cage. Curiously, we don’t find out whether the bear can get into the aluminum cage.
A second video shows a focus group of comic enthusiasts introduced to a new superhero named The Almighty Aluminum Man. Members of the focus group criticized the concept of an aluminum-clad superhero, suggesting platinum or even zinc to be more durable metals.
The final video disputes Ford’s claim that repair costs for the aluminum-bodied 2015 F-150 are in line with conventional steel bodies. Howie Long speaks with Chevrolet Chief Engineer Eric Stanczak about the manufacturing differences between the aluminum Ford and steel Chevrolet. Stanczak references an independent study of repair costs and times for similar damage caused to each vehicle.
While the videos show the Chevrolet Silverado coming out ahead in subjective tests as well as results from a third party, the Silverado does use an aluminum hood. Additionally, GM is eyeing aluminum for its full-size trucks in the next few years.
Check out the videos below and tell us whether you think aluminum or steel is better for a pickup truck body.
Source: Chevrolet, Automotive News