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Omix-ADA/Rugged Ridge Help SEMA Cares With Ready To Rock Jeep!

Posted in News on October 9, 2015
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Photographers: DUB Magazine

The guys at Omix-ADA/Rugged Ridge are always looking to give back, and for the third straight year have partnered with SEMA Cares to support charities related to the SEMA community. After donating $50,000 in 2013 and offering the first ever custom-built Jeep Wrangler donation, with all the proceeds going to charity in 2014, they have really stepped it up this year.

For the 2015 SEMA show the Omix-ADA/Rugged Ridge booth and Off-Road Success Center will host a custom built 4-door Jeep JK that was transformed into a “ready when you are” rig. This custom Jeep, designed by Arianny Celeste, LFTD & LVLD Magazine, Rugged Ridge and SEMA Cares, was built by the DUB Garage and is outfitted with some of the coolest and most unique accessories that Rugged Ridge has to offer.

While this one-of-a-kind Jeep is a great way to showcase some of the cool products Rugged Ridge has to offer including the Spartan Grille, XHD Front Bumper and LED lights, its first priority is to help the SEMA Cares charity. The marketing director for Omix-ADA, Henk Van Dongen says, “SEMA Cares does so much to help ensure the continued success and growth of our industry by actively engaging the future generation of enthusiasts and industry professionals. We couldn’t be happier to support this committee that gives back not only to the industry, but also to the community.”

We can’t wait to check this Jeep out at SEMA and hope it raises a bunch of money for charity before ending up on the trail, where it belongs! For more information on SEMA Cares and the charities they work with, check out

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