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March 2012 Dispatch: Jeep News & Rumors

Posted in News on March 1, 2012 Comment (0)
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• Put this on your calendar: Grand Cherokee. Diesel. 2013.

Diesel coming? Diesel coming.

• Now, about that Jeep hybrid. No rush, thanks.

• And about that crossover Liberty thingy. No rush, thanks.

• But thanks do go to ABC News (abcnews.go.com) for the cool interactive doohickey that allows you to plug in a make and model and learn how much of the vehicle is made in the U.S. of A. The two-door Wrangler comes in at 78 percent, while the four-door is 79 percent. Commander is 76 percent American-made, the Compass 75 percent, the Grand 71 percent, the Liberty 78 percent, and the Patriot 75 percent. Guess now you don’t need to go plug in a make and model.

With a name like Liberty, you best be mostly American.

• Mopar says it has more than 250 parts to help you customize your Wrangler. We’re going to take them up on that dare, and so for the next 250 days (not including weekends, holidays, Tuesdays, or months ending in front of another month starting), we’ll be working on a new Jeep, Project MoJPar.

Part 147, give or take.

Quote Without Story
“Hey, you too can own something that looks just like a Grand Cherokee, but for less money. Of course, it’s not as capable, but who cares? It looks just like a Grand Cherokee…”
—Said when we showed this photo of the Compass to someone.

Industry News
• General Tire nabbed some award with a name we couldn’t care less about for a commercial called Ballistic with some derbying off-road truck. But while on GT’s YouTube channel, we found all sorts of cool stuff to watch. Go lose an hour of your life: youtube.com/teamgeneraltire

• Valvoline has developed Let’s Do M.O.R.E. That last part stands for motor oil recycling education, and it’s to raise consumer awareness about recycling and how recycled oil affects the environment (in the good way). Valvoline is even donating a buck to Keep America Beautiful for each person who agrees to recycle used oil and use recycled oil. Head to nextgen.valvoline.com and you’ll find more info about the M.O.R.E. campaign.

Go do more.

• Guess who turned 100 years old? That’s right, born in 1911 was the Eaton Corp.

• Coming in the fall of 2012 is the “Ram Outdoorsman” series on NBC Sports Network. It will be about hunting and angling destinations, from Alaska to Texas. Stop yawning. If you’re wondering about a correlation between the Ram Outdoorsman pickup and this series, you’ve correlated correctly.

It plays one on TV.

• Yokohama is the official tire of the New England Patriots. You know, because of all the driving in football.

• Chrysler is the official car sponsor of the NFL in the UK. You know, because of all the driving in football. Or is that soccer?

• Tread Lightly! is behind a campaign called Ride on Designated Routes, and its goal is to unite the U.S. Forest Service, BLM, Utah Division of State Parks, Utah Division of Wildlife Resources, and the Utah School and Institutional Trust Lands Administration in order to educate outdoors peeps about vehicle usage on public lands. More info can be found at treadlightly.org.

• Spotters, you’ve been outsourced: Ford is boasting a new feature on the ’12 F-150 SVT Raptor: an off-road camera. The camera is mounted in the grille and has its own washer (we mention because we know we’ll get letters asking about that).

Trail’s clear. Step on it.

Auto Graphs
• Wondering what ever happened to The Karate Kid’s Ralph Macchio? No, we mean after “Dancing with the Stars.” He’s now dancing with State Farm—the two are joining forces to make parents get involved with teaching their teens to drive and to wax on, we presume.

No idea which one is Ralph.

• Heard of Carhenge in Nebraska? You know, like Stonehenge, but with cars? The art exhibit, if you will, can be yours for just $300,000.

• Prepare yourself for a plethora of quotes: The Booty Lounge Detroit, a “party bus” that was double-dipping as a “mobile entertainment club” and “strip club” for Lions fans, has been booted (booty-ed?) out of the city, according to the Associated Press.

• Thanks to Science Daily for reading through the study published in the Journal of Psychology & Marketing called Aggressive Driving: A Consumption Experience and created by a Temple Uni Fox School of Business professor so we wouldn’t have to. It looked at how personality, attitude, and values equate to aggressive driving and found that most likely, people who think of their vehicle as an extension of their self-identity drive aggressively, as do people with compulsive tendencies and who suffer from increased materialism.

Leasetrader.com noted that its “lease-escape rate” has increased 37.6 percent since 2009, which it attributes to people wanting out of vehicles with ancient technology, such as tires that make you figure out yourself whether they are low.

Remember when power windows were enough to satisfy you people?

Our New Favorite Logo
We saw this on Jeep’s Facebook page. Where’s the like button?

Reader Quote Without Story*

This Month in Random Jeep History
• March 1963: “To properly identify the Toledo Company as one of the growing Kaiser family of industries” and “To more closely associate the company with its famous Jeep trademark as applied to its entire line of products throughout the world.” And with that announcement, Willys Motors pulls an artist-formerly-known-as-Prince and changes its name to Kaiser Jeep Corp.

They made a lot of these.

• March 22, 1990: The Cherokee reaches 1,000,000, rolling off the Toledo Jeep Assembly line and not letting the door hit it in the arse as it heads to sunny California. The milestone XJ is a ’90 Limited. That same year, Jeep notes that the Cherokee’s demographics include college-educated buyers, typically 40 years old, who earn $59,000.

Book ’Em
As you’re reading this, it’s just after Christmas, and you probably forgot someone on your list, or someone forgot you and is casually sniffing around for a last-second gift idea. Here’s one: Steve McQueen: A Passion for Speed (available from motorbooks.com). As you’ve probably seen in the pages of Jp before, the dude wasn’t just hunky and cool—he was a hunky and cool dude who owned a CJ-5. The book is heavy on photos (including really rare ones), which when you’re hunky and cool isn’t a bad thing at all, and it delves deep into his fast cars, motorcycles, and movies. Shirtless and pantless photos of him are also included. We’re just sayin’.

Jeep guy.

Things To Do With Your Jeep
• February 4: Tire Repair Mini Clinic hosted by Badlands Off-Road Adventures, Corona, California, 4x4training.com

• February 11: Getting Started Off-Road Driving hosted by Badlands Off-Road Adventures, Hungry Valley SVRA, Gorman, California, 4x4training.com

• February 12: Advanced Beginner Off-Road Driving hosted by Badlands Off-Road Adventures, El Paso Mountains, Mojave, California, 4x4training.com

• February 18: Sand Driving Clinic hosted by Badlands Off-Road Adventures, Oceano Dunes, Pismo, California, 4x4training.com

• February 19: Winch & Recovery Clinic hosted by Badlands Off-Road Adventures, El Paso Mountains, Mojave, California, 4x4training.com

Want people to know about your club event? Follow the format below to increase your chances of your announcement appearing here in Jp. Feel free to provide a high-resolution photo related to the event (make it a minimum of 1600x1200 pixels or two megapixels in EPS or TIFF, or a maximum-quality JPEG).. You can snail mail info to Jp magazine, Things To Do With Your Jeep, 831 S. Douglas St., El Segundo, CA 90245, or email christian.hazel@jpmagazine.com (make the subject line “Things To Do With Your Jeep”).

• Name of event
• Name of host club
• Date of event
• Location of event (venue/trail and city, state)
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