Chevrolet certainly lit off a firestorm of controversy yesterday with its pull-no-punches all-out offensive against the F-150 with a series of demonstrations proving the steel bed floors on the Silverado are tougher and more durable under “real-world” conditions. General Motors claims the testing methodology was consistent and “scientific.” However, were the demonstration tests really indicative of what these trucks deal with in the real world? Obviously, for maximum visual impact, both trucks were tested without a bedliner, which begs the question of how many trucks are sold new with versus without bedliners. Secondly, how realistic is the scenario of dumping paving bricks directly into the bed from a front-loader, rather than being loaded by a forklift on a pallet or sling?
Cara Dickmann, General Manager for DualLiner, said she saw the spots as emphasizing the importance of bedliners for trucks used for work. “Trucks are meant for work. A bedliner is really a necessity for any truck that’s going to be used for work. A lot of the damage shown in those videos could have been prevented or minimized with a product with some resiliency or cushion, which our products have with a rubber mat.” Asked if she thought the spots were a fair comparison of the two trucks, Dickmann said, “As truck owners, we’re all very brand loyal, and of course, some might see the demonstrations as unfair or unrealistic. It’s obviously a little sensationalized. It’s important to note that there was also significant damage to the Silverado bed as well."
Although not pointed out in detail in the Chevy video spots, GM admits in the detailed test results, the bed of the Silverado finally developed a pinhole puncture after multiple toolbox drops. If nothing else, this video is a compelling visual demonstration of why it’s a good idea to get a bedliner, whether of the drop-in plastic variet or a spray-in liner. Truck Trend wants to know: does your truck have a bedliner? Do you have any bed damage horror stories from rough loading? Do you think GM is punching below the belt with this campaign or is all fair in the battle of fullsize trucks?
Source: Chevrolet, DualLiner