When we tested the 2015 Toyota Tacoma TRD Pro at our 2015 Pickup Truck of the Year competition, each judge walked away in awe of the midsize rig’s fantastic off-road capability. However, more than a few judges commented on the steep price tag, which at the time was around $38,000. If you think that’s a tough tab to swallow for a midsizer, brace yourself for the pricing of the 2017 model. The 2017 Toyota Tacoma TRD Pro, which initially will be offered only in the Double (Crew) Cab configuration, will start at $41,700 with a manual transmission, including $940 destination. If you want an automatic, be prepared to pony up an additional $2,000, for a grand total of $43,700.
What exactly do you get for that princely sum? For starters, TRD-tuned Fox front and rear internal-bypass 2 1/2-inch shocks, TRD front springs giving a 1-inch lift, progressive-rate rear leaf springs, Rigid Industries LED foglights, a “TRD Pro” front skid plate, a “TOYOTA” heritage block-letter grille, generous “TRD Pro” badging, and a stainless cat-back exhaust. Based on experience with prior models we have little doubt the Tacoma TRD Pro will be a formidable off-road machine.
Even the price seems somewhat reasonable when a well-equipped Chevrolet Colorado and GMC Canyon rolls off the lot for north of $45,000. The long-anticipated ZR2 off-road model, which mercifully abandons the snowplow-like air dam on the rest of the Colorado lineup for a front skidplate and a more rock-friendly approach angle, will likely approach if not surpass $50,000 fully equipped. We’re fans of the nimbleness and smart size of midsize trucks, but not their inflated pricetags. Do you think the asking price for Toyota’s new midsize off-road hero is reasonable or extortionary?