Bestop, the company best known for its high-quality Jeep tops, is jumping into the sponsorship game again by backing the 2017 season of ULTRA4 Racing. Bestop will launch the partnership at ULTRA4’s season-opener this weekend, King of the Hammers.
"King of the Hammers is one of the most highly regarded off-road events in the country and Bestop will be there, plus also at more than 30 enthusiast events throughout the coming year," said Garret Graubins, Bestop director of marketing. The company will have a display at King of the Hammers, allowing race participants and spectators to check out Bestop accessories, including Jeep Wrangler soft tops, seat covers, and storage solutions.
In addition, Bestop will bring Project Pink to King of the Hammers. The company built the custom Jeep Wrangler to raise money for the American Cancer Society. Part of that includes a $3 raffle to win one of two custom-embroidered soft tops from Bestop. The company has been building buzz for Project Pink since last year, showing the Jeep at the SEMA Show and other industry events.
We’ll also be at King of the Hammers to check out all the action. Watch this space for more!