Bestop Donates $6,234 to American Cancer Society as Part of Project PinkPosted in News on October 2, 2017
As part of the company’s Project Pink charity raffle that kicked off at SEMA 2016, Bestop recently donated $6,234 to the American Cancer Society to help fund breast cancer research. In order to raise awareness for the raffle (and for the American Cancer Society as a whole), Bestop toured around the country with its Project Pink Jeep, a two-door Wrangler with a custom wrap and lighting from Baja Designs, along with a few other custom touches.
Featured on Project Pink was a Bestop Trektop Pro, which was raffled off alongside a Wrangler Unlimited Trektop NX. Both were custom-embroidered with pink stitching, a pink breast cancer awareness ribbon on the sides, and a Project Pink patch above the rear window. Bestop sold $3 raffle tickets for the tops, with every penny of the ticket price going to the American Cancer Society. After Bestop matched the raffle proceeds, the company was able to donate more than $6,000 to the organization.
“We are grateful for the partnership with Bestop and appreciate their creative approach to supporting our mission,” said Amanda Seier, senior manager of community developmentt for the Greater Denver Area American Cancer Society. “The funds raised through Bestop Project Pink will help fund groundbreaking breast cancer research, provide information and support 24/7, and provide access to mammograms for women who need them across the country.”
Bestop embarked on Project Pink after hearing one of its employees, marketing specialist Cassie Hughes, pitch the idea. Her mother underwent a successful battle with breast cancer, inspiring Hughes to suggest that Bestop partner with the American Cancer Society on a unique fundraiser.
The Project Pink campaign began in November 2016 and wrapped up in July 2017.