The world’s top-selling tractor manufacturer, and one of the top agricultural equipment brands in the U.S., Mahindra cut the ribbon on its new Detroit Michigan factory today. You may remember Mahindra from their near breakthrough into America’s small-truck market back in 2007 with their four-cylinder turbodiesel work truck that’s a top seller in India. Their concept never made it to market in the States, but their UTVs and tractors remain extremely popular in America. Mahindra is a company that could have opened a factory anywhere in the world, so we’re glad to see them taking strides to support the manufacturing economy stateside.
Mahindra originally broke into the U.S. market in 1994, with only one representative and his trusty truck and trailer. It was in 1945, though, that Mahindra entered the vehicle market making Willys for World War II. Later in 1963 they began building tractors with International Harvester for India with the Mahindra badge. It didn’t take long for Mahindra to skyrocket tractor production in India, the world’s largest agricultural market. By 1983 they were the best-selling tractor brand in India, and in 2010 they hit the mark of best-selling tractor in the world. With the opening of this new Detroit factory we’re anxious to see what new products Mahindra may bring to the States; we may see the company break further into the 4x4 world very soon. Stay tuned for updates regarding new Mahindra vehicles.