It is rare for an automobile company to cancel production of a vehicle before it goes on sale, but that’s exactly what Land Rover has done. The company is canceling production of the Land Rover Discovery SVX.
The SVX was introduced in 2017 at the Frankfurt Motor Show with a special off-road package. The vehicle was promoted to feature a beefy 517hp engine with 461 lb-ft of torque. Land Rover touted it as the “ultimate off-roader.” Land Rover said the vehicle would be able to navigate extreme terrain with an increased ground clearance thanks to body and suspension lifts. The vehicle also had more articulation than other models. Land Rover added bigger tires and a roof-mounted lightbar to the package.
This is the second cancellation for Land Rover. In January, the company canceled its two-door Range Rover SV Coupe. Land Rover has not publicly commented on the reason for the SVX cancellation; however, it is being reported the company may use the SVX name in future projects. The brand cut jobs last month to reduce spending after posting a $3.4 billion loss in the final quarter of 2018.