Toyota Named Official Truck of Lucas Oil Off-Road Racing Series Tenth Year RunningPosted in News on February 22, 2018
Since 2009 the Lucas Oil Off-Road Racing Series has had the support of Toyota, whose 4x4s are some of the most popular off-road vehicles across the world. For the 2018 series Toyota has once again signed on as the official truck of the Lucas Oil Off-Road Racing Series. Toyota and Lucas Oil have enjoyed a mutually beneficial marketing relationship for the last 10 years, and the partnership also positions Toyota as a presenting power block sponsor for telecasts on CBS, CBS Sports, and MAVTV, cumulatively representing 137 hours of exposure.
Toyota will also be sponsoring onboard cameras for all races and will be prominently present on vendor row, the race series’ home base for vendors and spectators. Toyota will also supply Team Lucas with a fleet of seven trucks to be used as safety and support vehicles, and will continue to provide primary sponsorship for veteran racer Eric Barron who races in the Pro 4 class.
“The Lucas Oil Off-Road Series gets us exposed to a lot of fans who love the outdoor life and the spectacularly exciting off-road world,” enthused Andre Jackson, Toyota Motorsports North America’s Marketing Planner. “We are continuing our very strong relationship because our multi-level campaign reaches such a diverse and enthusiastic marketplace.” “We’re delighted to have such a productive relationship with one of the giants among the world’s automobile and truck manufacturers,” said Jamie Devney, Team Lucas VP Product Development.