Rugged Radios is looking for help raising $10,000 for the fight against breast cancer. The company is kicking off breast cancer awareness month with the launch of a limited edition Pink RH-5R Radio. Rugged Radios took its most popular handheld radio, which is usually available in blue, and turned it pink for the occasion.
On October 1st, the pink radios will be available for sale on the Rugged Radios website. One hundred percent of the proceeds, including any shipping costs, will be donated to the cause.
To help guide this campaign, Rugged Radios has partnered with off-road racer Renee Hudson. Renee and her race team, Getting Dirty For The TaTas, have been supporting the fight against breast cancer for years by raising over $46,000. With her support and guidance, Rugged Radios hopes to make a huge contribution to the Cancer Association of Havasu this October. The Cancer Association believes that early detection is key and will allocate the funds directly to patients in need.
Only 100 Pink Radios will be available and are expected to sell out fast. The very last Pink Radio will go up on an Ebay auction, which will be vital in helping reach the goal of $10,000.