Transamerican Auto Parts (TAP), a leader in the aftermarket truck and Jeep space, has announced that several leaders have joined TAP, and others have been promoted into new leadership roles. The leadership moves are a part of a strategic reorganization designed to better align TAP’s capabilities, optimize operations across the organization, and accelerate the company’s long-term strategic growth plans.
“TAP has a rich and long history as a leader within the Jeep and truck aftermarket space and we are drawing on our strong brands and talented team to continue that legacy, while transforming our business and positioning the company for continued success,” said TAP President Craig Scanlon. “With our ultimate goal of delivering the best products and services to our customers, we have made several transformational changes to our structure and created new organizational teams; and we are placing the right leaders on the right teams to guide our efforts.”
Adam Trowbridge has been named senior director of category management. Trowbridge has been with TAP for 15 years. As the leader of the newly formed category management team, Trowbridge will be responsible for the strategic direction, expansion, and performance of TAP’s holistic product portfolio, which includes all third-party and TAP brands.Brian Rowland has been named senior director of marketing. Rowland has been with TAP for three years leading e-commerce, direct sales, and customer service. Rowland will be responsible for the new centralized marketing organization created to drive brand awareness and customer loyalty, as well as accelerate TAP’s customer engagement strategy for the 4 Wheel Parts and TAP brands. Joey DiGiovanni, who is the founder and former CEO of the very successful UTVUnderground brand, joins TAP to lead the company’s strategies around social media, content marketing, and partnerships. TAP named Victor Gonzales as senior director of the new national sales division. Gonzales has been with TAP for 13 years, and he was responsible for growing the company’s wholesale organization. Evan Keller has joined TAP as senior director of the newly created 4 Wheel Parts division. Keller joins the TAP team from Polaris Industries’ off-road vehicles division. In his new role, Keller will be responsible for enhancing and growing the 4 Wheel Parts shopping experience through its brick and mortar stores, direct sales, and online channels. Jordan Benning has been named as senior director of TAP Business System. Benning has spent the last two years at TAP leading integration efforts following the company’s acquisition by Polaris.
In addition to the new and promoted senior leaders, nearly 40 additional current TAP employees are being promoted into new roles or are taking on new experiences as a part of the new organizational structure.