The mega, gargantuan Specialty Equipment Market Association Show in Las Vegas doesn’t just happen. It takes a significant amount of behind the scenes work, and vendors and staff are usually the only ones who see the well-choreographed process that takes place prior to the show’s opening.
You probably know what the Specialty Equipment Market Association Show is, but in case you don’t, here’s a brief summary: The four-day show, known simply as SEMA to most, is an annual event that pretty much fills the Las Vegas Convention Center. It’s an automotive event that showcases aftermarket parts and accessories, and it’s not open to the general public. Only those in the industry can obtain credentials.
We always arrive early to stalk the goings-on at SEMA and get an advance look at what’s in store. During the setup days things appear chaotic as machinery zips around the Las Vegas Convention Center, rolled-up carpet is laid flat, special lighting is hung, booths are constructed, and 4x4s are placed in position. And speaking of 4x4s, one of the show’s big draws are the scores of modified 4x4 trucks and SUVs.
As we ambled around during the setup days for the 2018 SEMA Show, we took lots of photos so you can have an advance look at the show. In some cases there are ladders, boxes, and other stuff scattered about, but this is just what it looks like during show setup. This gallery of images also offers a glimpse of some of the 4x4s in the show and we’ll be highlighting a few of them as the week progresses.
So kick back and get a behind-the-scenes look at the 2018 SEMA Show that usually only vendors and staff get to see! And be sure to check out all the other 2018 SEMA coverage at fourwheeler.com!