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Why The Big Three Were Wrong

Posted in News on April 21, 2013
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The Big Three thought that it would be a good idea to kill off their mid-size truck line and focus more on building better full size trucks, believing that their customers would follow the brand loyalty motto and jump into their larger truck segment. Apparently they didn't do their homework right because mid-size truck buyers ended up jumping ship to companies who still offered a mid-size truck. GM has recognized it made a huge mistake when it decided to kill off their mid-size truck segment. GM is now planning to to bring back the Canyon and Colorado mid-size truck segment to compete in the mid-size truck market. The Big Three were obviously wrong about abandoning the mid-size truck segment because instead of their full-size sales jumping, Toyota's Tacoma sales jumped up 16 percent in 2012 and is already up 22.9 percent in it's first quarter this year. Honestly, we think it's a smart move on their part but if we were running the show at GM, we would definitely not bring back the Canyon and Colorado names since they'll just conjure up images of a complete utter failure of a truck. The biggest reason the mid-size truck didn't work out for the Big Three was because they lost sight of what mid-size trucks were supposed to be and the fact that their fuel economy was about the same as their larger and nicer full-size brothers, it put the final nail in the coffin.  It's going to be tough for GM to succeed in the mid-size truck market if they don't offer an affordable truck that can achieve at least 25 mpg to really separate them from the rest of the field as a better option over the full size market. With Ram Trucks getting ready to release their new Ram 1500 V6 EcoDiesel that will deliver 25 mpg in a full size truck, it's going to be tough for GM to drive sales towards it's mid-size trucks. We think it would be really awesome if GM decided to offer a mid-size S10 pickup, or whatever name they want to call it, with a healthy 300 horsepower V6. It would be even better if they offered it from the factory with a solid front axle much like the Wrangler JK. What do you think? Would you be interested in buying a new mid-size GM truck with real solid axles and a 300 horsepower V6 that got 25 mpg?

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