New Race Wheel
What is it: Walker Evans 20x8.5-inch race wheel
Why it's cool: These one-piece pressure-cast-aluminum wheels are designed for competition use as well as street. Custom backspacing from 43/4 to 6 inches allows for fitment on many five-, six-, and eightlug bolt patterns. Optional in polished or black powdercoat.
Where to get it: 951/784-7223, www.walkerevansracing.com
What is it: New splashproof CD receiver head unit from Sony
Why it's cool: This new deck is loaded with features and is designed to fit DIN and DIN and 1/2 locations found in Jeep Wranglers. MP3- and iPod-ready, this unit is perfect for open-top vehicles.
Where to get it: 800/222-7669, www.sony.com
Dynatrac JK Pro Rock
What is it: ProRock 60 for Jeep JK
Why it's cool: These axles will take a beating and then some. Bolt-in installation makes upgrading to 1-ton super-easy.
Where to get it: 714/596-4461, www.dynatrac.com
Pure Power Filter
What is it: Pure Power lifetime Jeep/Dodge transmission filter
Why it's cool: This transmission filter features a billet-aluminum housing, stainless steel filter media, viton seals, and rare earth magnets to dramatically improve performance and transmission life. Easy to clean and no disposal!
Where to get it: 800/750-0827, www.gopurepower.com
Cummins Airflow Boost
What is it: Arc-Flow Intake Manifold from ATSWhy it's cool: Improve airflow on Cummins-equipped pickups. Easy Bolton installation.
Where to get it: 866/230-4094, www.atsdiesel.com
Security for JKs
What is it: Jeep JK Security Glove Box
Why it's cool: This heavy-duty lockable glove compartment replaces the cheap plastic unit for protection you can count on.
Where to get it: 800/348-8339, www.tuffyproducts.com
New Stak for Dana 300 Case
What is it: Stak Replace-A-Case
Why it's cool: A sweet aluminum housing that allows you to convert your Dana 300 transfer case into a driver-side drop without flipping the case upside down. It also utilizes an extremely thick wall to guarantee that case deflection is not an issue.
Where to get it: 951/584-2400,www.stak4x4.com
New ARB Compressor
What is it: ARB High Output Air Compressor
Why it's cool: The new compressor works fast to provide air for air-operated lockers and filling up tires.
Where to get it: 425/264-1391, www.arbusa.com
New Banks Hoss for Duramax
What is it: Banks Big Hoss intake manifold for '01-'08 Duramax
Why it's cool: This cast-aluminum manifold is designed to withstand ultra-high boost and provide tremendous improvements in airflow.
Where to get it: 626/969-9600,www.bankspower.com
Tuffy FJ Console
What is it: Toyota FJ Security Console Insert
Why it's cool: This 16-gauge steel security console inserts easily into the console of your FJ to provide pry-proof protection for your valuables.
Where to get it: 800/384-8339, www.tuffyproducts.com
What is it: Gear Vendors Overdrive for Duramax 4x4s
Why it's cool: Improves fuel economy by 20 percent for 4x4s with 4.10:1 or lower gearing. Gives you more ratios to choose from when towing.
Where to get it: 800/999-9555, www.gearvendors.com
MSD Hemi Controller
What is it: MSD 6 Hemi Ignition Controller
Why it's cool: This new controller drives the factory coil packs on Hemi engines retrofitted with carburetors. Allows PC programming on timing curves, rpm limits, and more. Can also be installed on factory EFI-equipped engines.
Where to get it: 951/857-5200, www.msdignition.com
Smittybilt Seat Covers
What is it: The G.E.A.R. seat cover with storage compartments
Why it's cool: These new seat covers by Smittybuilt feature seven reconfigurable storage pouches that allow users to customize storage on any seatback.
Where to get it: 888/717-5797, www.smittybilt.com
Affordable Led Lights
What is it: Led-700 Light
Why it's cool: This new LED light from Hamsar Diversco is an affordable alternative to higher-output Baja racing LED lamps. Designed for consumer use, these lamps use SMT Led technology and are sealed against the elements.
Where to get it: 905/332-4094, www.hamsar.com
Racer-Secret Exhaust Mod
What is it: 5-inch Exhaust Cutout Valve
Why it's cool: This new product from Race Ready Performance gives your diesel exhaust a restriction-free escape route that will improve power by decreasing backpressure. Easily operated by the push of a button.
Where to get it: 866/722-3732
Dynatrac Storage System
What is it: Dynatrac's new StowEdge
Why it's cool: This innovative system is designed to give Jeep JK owners a portable cargo divider that replaces the back seat. It provides 35 percent more usable cargo space as well.
Where to get it: 714/596-4461, www.dynatrac.com
Chevy S/B Rocker Arms
What is it: PQ Series Pedestal-Shaft rocker-arm system for Chevy small-block
Why it's cool: This system is designed to maximize valvetrain effi ciency for many popular Chevrolet 350 cylinder heads.
Where to get it: 714/792-1000, www.prw-usa.com
What is it: Pilot L.E.D. rectangular foglamps
Why it's cool: These new lights put out a super-bright white light that uses half the power of traditional halogen lamps. LEDs are much tougher and last a lot longer than other types of lights, too.
Where to get it: 800/237-7560,www.pilotautomotive.com
Uniball Upper Control Arms
What is it: Cognito Motorsports '01-present GM Eight-Lug UCAs
Why it's cool: These new uniball-equipped upper control arms are stronger than a traditional ball-joint-style arm because the supporting surface area of the 1-inch uniball is more than twice the size of that of a traditional ball joint. These also feature additional caster, a bumpstop on the A-arm to maximize down travel, and mounting tabs for additional shocks.
Where to get it: 661/588-8085, www.cognitomotorsports.com
Titan Air Jack
What is it: Titan Exhaust/Air Jack
Why it's cool: This jack system uses exhaust gas or compressed air to lift your stuck vehicle out of sand, mud, or snow.
Where to get it: 901/216-3393,www.streamlineimport.com
Race-Ready PIAA Lights
What is it: Shock Lamp HID Light
Why it's cool: This new light from PIAA features a polyamide housing with fiber reinforcement. Designed for the rigors of desert racing, this lamp features a shatter-resistant polycarbonate lens and a multisurface reflector to create stunning light output in a durable package.
Where to get it: 800/525-7422, www.piaa.com
Chevy Serpentine Kit
What is it: Small-Block Chevy Serpentine Conversion Kit
Why it's cool: This kit comes complete with alternator, an alternator pulley with fan and nose cover, a polished A/C compressor and nose cover, a water pump with pulley and nose cover, a crank pulley, the alternator/ air conditioning bracket, complete with the belt-tensioning tool. Kits with power steering include a Type 2 remote power-steering pump and the power-steering pump pulley with nose cover.
Where to get it: 239/593-4074,www.marchperf.com
Mad Dog Filter
What is it: MadDog by Pareto Point Industries
Why it's cool: This magnetic oil filtration system works on most spin-on oil filters and uses high-strength Neodymium magnets to retain harmful metallic particles before the filter.Less metal debris in your oil equates to longer engine life.
Where to get it: 323/726-2199, www.paretopoint.com
Aluminum JK Interior Kit
What is it: Jeep JK Aluminum Interior Dress Up kit
Why it's cool: This new kit will give your JK that trick machined look on the inside where passengers will notice it.
Where to get it: 702/853-2060, www.scottdrake.net
Billet LCD Mirror
What is it: Auto Dimming Billet Mirror
Why it's cool: As trick as they come, this rearview mirror incorporates a liquid crystal display mirror that dims to prevent glare from HID lights. The billet-aluminum frame looks trick and makes for simple installation.
Where to get it: 216/773-5487, www.alphamirror.com
Trick Flow Bow Tie Heads
What is it: Ultra 23 CNC small-block Chevy heads by Trick Flow Specialties
Why it's cool: These high-performance heads deliver excellent airflow at all valve lifts and are designed to support upwards of 650 hp.
Where to get it: 330/630-1555, www.trickflow.com