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SEMA 2012 - New Products

Posted in Product Reviews on March 1, 2013
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By the time you read this the 2012 SEMA show will be a wrap. For those new to the scene, SEMA stands for the Specialty Equipment Market Association. It’s made of a collection of original equipment and aftermarket manufacturers. Each year SEMA has its largest gathering at the Las Vegas Convention Center where manufactures of all sizes come to showoff new wares. It’s usually a hotbed for innovative new products and this year was no exception. Gathered here is a glimpse into some of the cool new products we ran across while roaming around the show. For more information on SEMA, and to find out how you can be a part of this year’s show, be sure to check it out online at

Multimatic 200
The Multimatic 200 from Miller provides MIG, TIG, and stick welding capabilities in a portable package. The 29-pound welding system is designed to connect to 120- and 230-volt power receptacles using the Miller-exclusive multi-voltage plug. The Multimatic 200 is also equipped with the Auto-Set Elite feature which allows the operator to quickly set weld parameters based on the material type and thickness.
Info: Miller Electric Mfg. Co.

E-Street Injection
Edelbrock’s E-Street electronic fuel injection and fuel system kits are designed to work on any V-8 engine that was originally equipped with a carburetor. The Edelbrock E-Street EFI system includes a pre-assembled throttle body, engine control unit (ECU), 7-inch touch-screen tablet PC, high-quality wiring harness, wide-band O2-sensor, and instructions. The proprietary E-Tuner application allows the user to set up the system and modify the tune to accommodate future engine upgrades. Multiple options are available as well as Edelbrock’s returnless-style fuel kit (#3603), which works best when upgrading an existing carbureted fuel system to a high-pressure EFI capable setup.
Info: Edelbrock

Alloy Joints
Alloy USA’s heavy-duty ball joints are designed for the ’07-to-present Jeep Wrangler JK and ’99-’04 Jeep Grand Cherokee WJ. Unlike factory ball joints which use plastic inserts, Alloy fits each joint with a high-strength steel socket. A low-profile grease fitting makes the joints serviceable and the SAE 4140 chromoly ball joints are assembled using a threaded-preload system that’s said to increase the joints strength and durability.
Info: Alloy USA

JK Brakes
Wilwood Engineering’s big brake kit is designed for the ’07 to present Jeep Wrangler JK. The brake kit includes forged-billet, Superlite four-piston calipers in a black powdercoat, 14 x 1.25-inch GT asymmetrical-face slot-pattern rotors, and Wilwood’s BP-10 performance street pads. Each bolt-on kit comes fitted with aluminum hats, caliper mounting brackets and all necessary hardware. A stainless steel braided flex-line hose kit (#220-11237) is necessary and must be ordered separately.
Info: Wilwood Engineering

Digital 400
The Digital 400 12-volt Performance Maintainer and Battery Charger from Optima Batteries is designed to charge and maintain a variety of applications, including those in the automotive, RV, motorcycle, and lawn and garden categories. The Digital 400 has a charge rate of up to four amps on large batteries and three amps on small batteries. It can also be used to keep all 12-volt AGM and flooded batteries healthy during storage. Additionally, the Digital 400 is designed to automatically maximize battery life and performance with Optima’s built-in battery health mode.
Info: Optima Batteries

Odyssey Performance
The Odyssey Performance Series battery line from EnerSys is designed specifically for consumer applications, which do not require as many cold cranking amps (CCA) and reserve capacity (RC) minutes as Odyssey’s Extreme Series batteries. The Performance Series batteries are still said to deliver more deep cycling capabilities for parasitic loads over conventional batteries. Each battery is constructed of a market-accepted polypropylene case and cover that resists oil, cleaners and gasoline.
Info: Odyssey Batteries

Truck Bodyguard
The Assault Series front replacement bumpers from Bodyguard Truck Accessories can now be optioned with the Sport Guard, Rigid Dually light mounts, and integrated winch mount. Bodyguard offers a full line of front and rear bumpers for fullsize GM, Ford, Dodge, and Toyota trucks.
Info: Bodyguard Truck Accessories

Prestige Flare
Prestige Fender Flares offer an exclusive textured finish designed to minimize the appearance of scuffs and scratches, while increasing the durability of the flares. The textured line is available for all existing part numbers and does not require any drilling to install. The newest part numbers include applications for the ’09-’13 Ram 1500 and the ’07-’13 Toyota Tundra.
Info: Prestige Fender Flares

LED Fogs
Rigid Industries LED fog light replacements for the ’07 to present Jeep Wrangler JK are available in two versions. The company offers a 1300-lumen Dually kit and a more powerful 2600- lumen Dually D2. A complete wiring harness is included along with black powdercoated stainless steel brackets and mounting instructions.
Info: Rigid Industries

Digital CJ
Dakota Digital’s VHX-55J direct-fit analog instrument system is designed for the ’55-’86 Jeep CJ. Each kit comes with blue or red LED backlit faces and needles in machined housings with carbon-fiber or silver-alloy faces. Solid-state sensors and an intuitive control box are supplied as well.
Info: Dakota Digital

BAD Beadlocks
Bead Assist Device Wheels Eklipse 17 is a DOT-compliant internal beadlock. The six-spoke, 17x10-inch wheel works by placing the clamping device inside of the air chamber. This design is intended to make the beadlock interface maintenance-free. The Eklipse 17 also uses a sacrificial rock ring to protect the outer portion of the wheel. Each wheel includes mounting locations for two valve stems and comes equipped with Rapid Air Deflators. Multiple bolt-patterns and accessories are available.
Info: B.A.D Wheels

Flex-a-lite XJ
The radiator and fan combination from Flex-a-lite is designed for the ’87-’01 Jeep Cherokee XJ equipped with the 4.0L. The new cooling combination replaces the stock cooling system and doesn’t require any drilling or modifications to the vehicle. For XJs equipped with an automatic transmission a transmission cooler (#4116XJ) will be required.
Info: Flex-a-lite Consolidated

Dynatrac Axles
The Dynatrac Pro Series 60 full-floating axle is designed for heavy-duty Toyota Hilux trucks. The axle features disc-brakes, full-floating axles, spindles and wheel hubs. It accepts the standard six-lug Toyota wheel pattern and is equipped with factory ABS sensors. Also, worth mentioning is the company’s massive ProRock 80 differential which, thanks to a high-clearance design, only absorbs one more inch of ground clearance over the ProRock 60. Each 80 rear has 40-spline axleshafts and a full-float design standard.
Info: Dynatrac, 714/596-4461,

Lifted R4Tech
Firestone Industrial Products Lifted R4Tech system is available for ’11-’12 Chevrolet Silverado/GMC Sierra 2500 and 3500 trucks that are equipped with 6-inch suspension lifts. The R4Tech system is a proprietary, hybrid air-over-leaf suspension system featuring Firestone Airide air springs, Firestone Ride-Rite air accessories and SANLUIS Rassini suspension technologies. The system is designed to replace the factory leaf-sprung suspension and adjusts for varying loads.
Info: Firestone

Intense LED
ARB has launched into the lighting world with the ARB Intensity LED light. The Intensity LED light contains 32 LEDs and 8,200 raw lumens. It uses a hybrid optics (reflector and lens) located in a retaining bezel and polycarbonate lens. The light weighs less than 7 pounds and features a mounting design that is TIG-welded, 304-grade stainless steel, and has been vibration tested to military standards.

G2 Gold
G2 Axle & Gear’s Placer Gold front axleshafts are 4340 chromoly, heat treated, and designed to accept the 1350 U-joint found in the ’07-to-present Jeep Wrangler Rubicon JK. The Placer Gold rear axles are forged 4140 chromoly and have patterns to accept 5-on-5- and 5-on-5 ½-inch wheels. Rear axle kits include Timken wheel bearings, seals, and screw-in wheel studs. G2 Placer Gold axles are made in the USA and backed by a 25-year warranty.
Info: G2 Axle & Gear

5.9L Stainless Steel
BD Diesel Performance’s stainless steel exhaust manifold is crafted specifically for the ’88-’02 Dodge Ram trucks equipped with the 5.9L Cummins diesel engine. Each stainless steel manifold is said to withstand temperatures in excess of 2,000 degrees without cracking. Info: BD Diesel Performance, 800/887-5030,

Tuff Ford
Tuff Country’s 3-inch suspension system is designed for the ’09-’12 Ford F-150. Each kit includes tubular upper control arms, strut spacers, and 3-inch cast-iron rear blocks. The system is said to allow for 33-inch tires (35s with minimal trimming) and doesn’t require any drilling or extended shocks.
Info: Tuff Country

Fox Steering
The Fox Performance Series adjustable through-shaft stabilizer is designed to eliminate unwanted road wander. The stabilizer’s unique design is also meant to prevent steering pull that’s often caused by traditional stabilizer’s directional gas-pressure charge.
Info: Fox

Fire Lights
Fyrlyt offers 12- and 24-volt filament-tuned-reflector halogen lights that produce 5,000 lumens each. Fyrlyt’s are fitted with a hard-coated lens and can be switched from a wide-beam to a spot/driving light with a simple twist of a knob. Each light is fitted with a billet-aluminum base and is completely rebuildable.
Info: Fyrlyt

Soft Goods
Bestop’s Black Twill soft tops are designed for the Jeep Wrangler lineage. Black Twill is the same type of high-end soft top material used on sport cars like the Camaro and luxo-cruisers like the Rolls Royce. Another part of the soft goods line came in the form of the company’s Rough Rider soft storage systems. The Rough Rider line has five storage systems designed to let you squeeze more cargo in and around your Jeep Wrangler. Each soft storage unit is fitted with marine-grade threads and is comprised of mildew and UV-resistant soft top material.
Info: Bestop

Winch Light
The Engo Industries LT10000 winch is rated to 10,000 pounds and is equipped with two LED spot lights. The integrated lights yield 1,800 lumens. Each LT10000 uses a series-wound motor, three-stage-planetary geartrain, automatic load-holding brake, rugged hand remote, stainless steel fasteners, and synthetic rope with a polished aluminum hawse fairlead.
Info: Engo Industries

Axle Spice
Dana/Spicer has launched a new line of axles and axle products. Along with complete axle overhaul kits, Spicer unveiled its Ultra-Premium Synthetic Grease. The synthetic grease is said to be engineered to work specifically with Spicer Life Series U-joints and to extend the bearing life of the joint by more than 50 percent. In addition to Dana’s 30, 44, 60, 70, and 80 factory-direct axlehousings, Spicer now offers heavy-duty differential covers that increase fluid capacity and strength over standard diff covers.
Info: Dana/Spicer

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