What is it: Ultra Seal U-Joint
What it does: It's an innovative internally sealed U-joint that provides extended life, even under the harshest conditions.
Why it's cool: Ultra Seal U-Joints are machined from high-tensile steel to reduce flex under high load conditions. The superior design of the internal-cap seal system ensures that the lubricant is retained in the bearing cap to promote extended driveline life.
Info: 888/452-7979, www.qualitygear.com
What is it: Jack Strap
What it does: This handy little strap makes jacking up a vehicle with a flexy suspension super-easy. Simply attach and jack.
Why it's cool: Hi-Lift Jacks can again be used on rigs with long-travel suspensions. No more jacking your rig so high that it's shaky and unsafe.
Info: 425/430-1445 www.jackstrap.net
What is it: Ford Super Duty Dual Battery Tray
What it does: A direct bolt-on design with no modifications needed, the tray accommodates a pair of Group 34/24 batteries. It's precision laser-cut out of black powdercoated 12-gauge steel. It also includes a battery manager switch assembly.
Why it's cool: This kit makes adding a second battery to your Super Duty a simple task.
Info: 800/962-2616, www.wranglernw.com
What is it: Kitchen To Go Kit
What it does: It's a complete "kitchen in a bag" for cooking during times without power-and it's also great for tailgating. Includes a stove, fuel, cookware, lantern, flashlight, and butane lighter.
Why it's cool: Now you can keep all your trail cooking essentials in one compact, easy-to-pack kit.
Info: 800/272-8603, www.athenabrands.com
What is it: Skyjacker RockLock Swaybar
What it does: This Jeep TJ sway bar is easily unlocked and relocked by twisting a hub.
Why it's cool: It makes simple a somewhat difficult task.
Info: 318/388-0816, www.skyjacker.com
What is it: AEV '07 Jeep Wrangler (JK) Off Road Winch Bumper
What it does: This heavy-gauge steel bumper for the new Jeep JK is airbag-compatible and has an integrated winch mount, tow points, jack points, and light mounts.
Why it's cool: This is the only stamped-metal JK bumper available today. The manufacturing process results in a unique aerodynamic design.
Info: 406/251-2100, www.aev-conversion.com
What is it: Extreme Outback Recovery Kit
What it does: The ballistic nylon bag contains straps, shackles, pulley block, chain, ratchet strap, gloves, and a tree saver. The bag has all-metal buckles and sports a reflective red triangle for safety.
Why it's cool: In a pinch, this kit can literally get you home in time for supper.
Info: 707/447-7711, www.extremeoutback.com
What is it: Haulin' or Crawlin' III DVD
What it does: Provides 43 minutes of action-packed rockcrawling entertainment.
Why it's cool: Haulin' or Crawlin' stars some of the industry's top drivers at some of the best-known venues in the country. Locations such as Area BFE, Rubicon, and Fordyce are just a few of the popular spots where footage was shot for this DVD.
Info: 530/414-4189, www.haulinorcrawlin.com
What is it: Marlin Toyota 2/3RZ to R-series Transmission Bellhousing.
What it does: This first-ever product allows any 2RZFE- or 3RZFE-powered Tacoma/T100 pickup the option to mate to either an R151F ('86-'87 turbo four-cylinder five-speed), early R150F ('88-'95 3.0L and five-speed), or late R150F ('96-'04 3.4L and five-speed) transmission
Why it's cool: The R-series transmission features larger internal components and does not suffer from the inherent problems of the W-series transmissions, such as a weak Fifth gear, mainshaft bearings, and Reverse gear. This bellhousing makes an ideal choice for all "RZ"-powered desert racers and rockcrawlers who desire the strongest pickup/4Runner/T100 manual transmission and 23-spline drivetrain. Vehicles that are converted from a 3VZ-E to a 3RZ-FE will especially appreciate this bellhousing due to the fact that only very minor drivetrain modifications are required.
Info: 559/25-CRAWL, www.marlincrawler.com
What is it: ROTELLA T with Triple Protection
What it does: This new oil helps engines last longer and run cleaner.
Why it's cool: Newly formulated, this oil is proven to help prevent wear and is formulated to meet the new specification criteria for low-emissions diesel engines (API CJ-4).
Info: www.rotella.com