New Race Wheel
What is it: Walker Evans 20x8.5-inch race wheel
Why it's cool: These one-piece pressure-cast-aluminum wheels are designed for competition use as well as street. Custom backspacing from 43/4 to 6 inches allows for fitment on many five-, six-, and eightlug bolt patterns. Optional in polished or black powdercoat.
Where to get it: 951/784-7223, www.walkerevansracing.com
Sony CD/Receiver
What is it: New splashproof CD receiver head unit from Sony
Why it's cool: This new deck is loaded with features and is designed to fit DIN and DIN and 1/2 locations found in Jeep Wranglers. MP3- and iPod-ready, this unit is perfect for open-top vehicles.
Where to get it: 800/222-7669, www.sony.com
Dynatrac JK Pro Rock
What is it: ProRock 60 for Jeep JK
Why it's cool: These axles will take a beating and then some. Bolt-in installation makes upgrading to 1-ton super-easy.
Where to get it: 714/596-4461, www.dynatrac.com
Pure Power Filter
What is it: Pure Power lifetime Jeep/Dodge transmission filter
Why it's cool: This transmission filter features a billet-aluminum housing, stainless steel filter media, viton seals, and rare earth magnets to dramatically improve performance and transmission life. Easy to clean and no disposal!
Where to get it: 800/750-0827, www.gopurepower.com
Cummins Airflow Boost
What is it: Arc-Flow Intake Manifold from ATSWhy it's cool: Improve airflow on Cummins-equipped pickups. Easy Bolton installation.
Where to get it: 866/230-4094, www.atsdiesel.com
Security for JKs
What is it: Jeep JK Security Glove Box
Why it's cool: This heavy-duty lockable glove compartment replaces the cheap plastic unit for protection you can count on.
Where to get it: 800/348-8339, www.tuffyproducts.com
New Stak for Dana 300 Case
What is it: Stak Replace-A-Case
Why it's cool: A sweet aluminum housing that allows you to convert your Dana 300 transfer case into a driver-side drop without flipping the case upside down. It also utilizes an extremely thick wall to guarantee that case deflection is not an issue.
Where to get it: 951/584-2400,www.stak4x4.com
New ARB Compressor
What is it: ARB High Output Air Compressor
Why it's cool: The new compressor works fast to provide air for air-operated lockers and filling up tires.
Where to get it: 425/264-1391, www.arbusa.com
New Banks Hoss for Duramax
What is it: Banks Big Hoss intake manifold for '01-'08 Duramax
Why it's cool: This cast-aluminum manifold is designed to withstand ultra-high boost and provide tremendous improvements in airflow.
Where to get it: 626/969-9600,www.bankspower.com