Tuffy FJ Console
What is it: Toyota FJ Security Console Insert
Why it's cool: This 16-gauge steel security console inserts easily into the console of your FJ to provide pry-proof protection for your valuables.
Where to get it: 800/384-8339, www.tuffyproducts.com
Duramax Overdrive
What is it: Gear Vendors Overdrive for Duramax 4x4s
Why it's cool: Improves fuel economy by 20 percent for 4x4s with 4.10:1 or lower gearing. Gives you more ratios to choose from when towing.
Where to get it: 800/999-9555, www.gearvendors.com
MSD Hemi Controller
What is it: MSD 6 Hemi Ignition Controller
Why it's cool: This new controller drives the factory coil packs on Hemi engines retrofitted with carburetors. Allows PC programming on timing curves, rpm limits, and more. Can also be installed on factory EFI-equipped engines.
Where to get it: 951/857-5200, www.msdignition.com
Smittybilt Seat Covers
What is it: The G.E.A.R. seat cover with storage compartments
Why it's cool: These new seat covers by Smittybuilt feature seven reconfigurable storage pouches that allow users to customize storage on any seatback.
Where to get it: 888/717-5797, www.smittybilt.com
Affordable Led Lights
What is it: Led-700 Light
Why it's cool: This new LED light from Hamsar Diversco is an affordable alternative to higher-output Baja racing LED lamps. Designed for consumer use, these lamps use SMT Led technology and are sealed against the elements.
Where to get it: 905/332-4094, www.hamsar.com
Racer-Secret Exhaust Mod
What is it: 5-inch Exhaust Cutout Valve
Why it's cool: This new product from Race Ready Performance gives your diesel exhaust a restriction-free escape route that will improve power by decreasing backpressure. Easily operated by the push of a button.
Where to get it: 866/722-3732
Dynatrac Storage System
What is it: Dynatrac's new StowEdge
Why it's cool: This innovative system is designed to give Jeep JK owners a portable cargo divider that replaces the back seat. It provides 35 percent more usable cargo space as well.
Where to get it: 714/596-4461, www.dynatrac.com
Chevy S/B Rocker Arms
What is it: PQ Series Pedestal-Shaft rocker-arm system for Chevy small-block
Why it's cool: This system is designed to maximize valvetrain effi ciency for many popular Chevrolet 350 cylinder heads.
Where to get it: 714/792-1000, www.prw-usa.com
Pilot Foglamps
What is it: Pilot L.E.D. rectangular foglamps
Why it's cool: These new lights put out a super-bright white light that uses half the power of traditional halogen lamps. LEDs are much tougher and last a lot longer than other types of lights, too.
Where to get it: 800/237-7560,www.pilotautomotive.com