Set of Mickey Thompson Wheels
What It Is: Some of the coolest rims for four-wheeling use.
Why It's Cool: They'll look badass along with your Mickey T tires.
More info: 800/222-9092, www.mickeythompsontires.com
Mechanix Wear Gloves
What It Is: Premium protection for hands that really work.
Why It's Cool: After a day at Top Truck, you'll need these after you've towed your rig back to camp for repairs.
More info: www.mechanix.com
Painless Battery Control System
What It Is: A 250-amp solenoid that isolates your second battery from charging duties.
Why It's Cool: You'll never need to worry about draining both your batteries if you've got this.
More info: 800/54-WIRES, www.painlessperformance.com
Optima YellowTop Batteries
What It Is: A dual-purpose starting and deep-cycle battery, it's fully sealed and enviro-friendly.
Why It's Cool: Since it's non-spillable, you can mount it in any position-even upside down.
More info: 888/867-8462, www.optimabatteries.com
MSD Plug Wires
What It Is: Spark-plug wires for your truck's ignition.
Why It's Cool: They've got durable plug boots and a synthetic/silicone sleeve for long life.
More info: 915/857-5200, www.msdignition.com
Race Part Solutions Hose Connections
What It Is: Silicon-coated hose couplers for high-boost applications.
Why It's Cool: They enable you to connect one size of hose to another.
More info: 561/375-6277, www.racepartsolutions.com
Race Part Solutions Intercooler Hose Tensioner
What It Is: A billet brace for your intercooler hoses.
Why It's Cool: It's easy to remove and install, and comes with stainless hardware.
More info: 561/365-6277, www.racepartsolutions.com
Tuff Country Suspension System
What It Is: A complete suspension system for Fords, Chevys, Dodges, Jeeps, or Toyotas.
Why It's Cool: Don't try to run 44s without one.
More info: 800/288-2190, www.tuffcountry.com
Truck Covers' American Cargo Light Set
What It Is: LED-lined light strips for your pickup's bed.
Why It's Cool: You can plumb them into your electrical system, or run them off their own battery.
More info: 888/808-2872, www.truckcoversusa.com
Rock Auto Gift Certificate
What It Is: 250 bucks for anything from Rock Auto's online catalog.
Why It's Cool: They carry plenty of parts in all price ranges.
More info: 866/ROCKAUTO, www.rockauto.com
Warn 9500ti winch
What It Is: Close to 5 tons of pulling power in a water-resistant aluminum die-case body.
Why It's Cool: Thermometric operation lets you know how hot the motor's getting.
More info: 800/910-1122, www.warn.com
Warn SPI Air Compressor
What It Is: 12-volt DC power at your fingertips for airing up and other chores.
Why It's Cool: It flows 12 cfm max, at 100 psi max.
More info: 800/910-1122, www.warn.com
EK Accessories Ratchet Straps
What It Is: Cargo retaining made simple.
Why It's Cool: They make stuff for your pet too.
More info: 435/753-8448, www.ekusa.com
Yukon Gear Gift Certificate
What It Is: Your ticket for free stuff from a leading manufacturer of hard-core axle components.
Why It's Cool: Consider them gotta-have items for the Tank Trap.
More info: 800/292-1031, www yukongear.com.