1. Who: advanced Flow engineering (AFE)
What: Mach Force-XP high-tuck exhaust
Where: 951/493-7100, www.afepower.com
Wares: Mandrel-bent 3-inch 409 stainless steel construction, with 5-inch straight-through muffler, welded-on bayonet-style hangers, and band-style clamps.
Words: "In recent testing [it] produced 20 hp and 24 lb-ft of torque and improved exhaust flow over the factory exhaust by 133 percent."
Wallet: MSRP is $405
2. Who: AEM
What: Brute Force intake system
Where: 310/484-2322, www.aempower.com
Wares: Dryflow synthetic performance air filter, CNC/mandrel-bent 6061 aluminum, heavy-duty steel heatshield, and silver powdercoat or mirror-polished finish.
Words: "We tune each system right on the vehicle to deliver maximum torque and horsepower at every throttle position."
Wallet: Between $303 and $353
3. Who: ARB
What: Bull Bar
Where: 425/264-1391, www.arbusa.com
Wares: Precision-cut, folded, and MIG-welded sheet steel; mounts for auxiliary lights, CB antenna brackets, and optional foglights; and satin-black powdercoat.
Words: "To date, the most sought-after ARB accessory for the FJ Cruiser is the winch-compatible replacement bumper with integrated grilleguard."
Wallet: MSRP is $1,154
4. Who: B&M
What: SuperCooler transmission cooler
Where: 818/882-6422, www.bmracing.com
Wares: All-aluminum construction, built-in mounting brackets, 3/8-inch-diameter nipple fittings, and mounting kit.
Words: "Stacked Plate technology allows a smaller, sturdier cooler to cool much more efficiently than the standard larger fin and tube coolers."
Wallet: MSRP is $102
5. Who: Black Rhino Wheels
What: Zambia
Where: 888/766-7778, www.blackrhinowheels.com
Wares: A 20-incher, and hub-centric, or supplied with centering.
Words: "A smooth split multispoke with an aggressive lip, the machine-cut face with gunmetal adds the extra dimension of style and toughness."
Wallet: $290
6. Who: Borla
What: Cat-Back exhaust
Where: 877/462-6752, www.borla.com
Wares: Straight-through and multicore technology, premium stainless steel, and ultra-smooth mandrel bends, with CNC manufacturing.
Words: "Increased exhaust velocity adds power, driving excitement, and fuel economy."
Wallet: MSRP is $1,149
7. Who: Skyjacker
What: 2-inch Value Kit
Where: 318/388-0816, www.skyjacker.com
Wares: CNC-machined billet-aluminum spacers for between the factory shock and coilover and upper mount at the frame in front, red polyurethane spacers for between the rear coil spring and upper frame mount in back.
Words: "Skyjacker's Poly Value Kits are in high demand and produce optimum results for the amount of money spent."
Wallet: Around $195
8. Who: Body Armor 4x4
What: Front bumper
Where: 951/808-0750, www.bodyarmor4x4.com
Wares: High-grade aluminum; a fully welded one-piece design with a bolt-on grilleguard, and the ability to run hi-po 6-inch-round, slim-style auxiliary lights and most low-profile 8,000- to 9,000-pound winches.
Words: "Easily installs to the factory frame horns, no drilling or cutting required."
Wallet: MSRP is $1,079
9. Who: DynoMax Performance Exhaust
What: Ultra Flo exhaust
Where: 734/384-7806, www.dynomax.com
Wares: Welded muffler, mandrel-bent 2 1/2-inch stainless steel pipe, with polished stainless steel tip that exits in stock location.
Words: "Engineered to deliver unrestricted exhaust flow and a throaty, unique tone."
Wallet: MSRP is $260
10. Who: Bushwacker
What: Extend-A-Fender Flares
Where: 800/234-8920, www.bushwacker.com
Wares: Dura-Flex material, in OE matte black with a UV-protected finish that can be painted.
Words: "This flare also opens up the wheelwell for bigger wheels, tires, and greater axle articulation."
Wallet: Around $525