31. Who: Rough Country
What: 6-inch suspension kit
Where: 800/222-7023, www.roughcountry.com
Wares: Extended steering knuckles, front and lower crossmembers that incorporate alignment cams, integrated front and lower skidplate, new max-flex rear arms, full-length rear coils, adjustable rear track-bar system, and performance 2.2 Series rear shocks.
Words: "This bolt-on suspension package promises to maintain stock ride quality while increasing ground clearance and suspension travel."
Wallet: About $1,279
32. Who: Superwinch
What: Rock 95 winch
Where: 860/928-7787, www.superwinch.com
Wares: The brake is outside the drum, and comes with 50 feet of synthetic rope, heavy-duty anodized aluminum hawse, Gunnebo latched hook, and an exclusive submersible solenoid.
Words: "A lightweight, extreme low-profile, narrow winch that fits in between the rails of rockcrawling rigs, with a rating of 9,500 pounds and multiple mounting options."
Wallet: MSRP is $1,530 (but you will probably find in the $1,299 range)
33. Who: Top Gun Customz
What: 3-inch lift package
Where: 877/274-9362, www.topguncustomz.com
Wares: Front strut extensions for 3 inches of front lift, rear 1 1/2-inch poly spacers, and Nitro 9000 Series rear shocks.
Words: "Retains factory front struts for a factory ride. Recommended tire size is 33x11.50."
Wallet: Around $239
34. Who: Total Chaos Fabrication
What: Long-travel system
Where: 951/737-9682, www.chaosfab.com
Wares: Includes tie-rod extensions, stainless DOT brake lines, 1-inch Teflon-lined uniballs, and mounting hardware.
Words: "Adds up to 4 inches of lift and cycles 11 1/2 inches of wheel travel with four-wheel drive. It does not require fiberglass fenders to be installed to run a 285/R75 tire."
Wallet: MSRP is $3,325 (kit and 4340 extended axles)
35. Who: Toyota Racing Development (TRD)
What: Dealer-installed supercharger package
Where: 800/688-5912, www.trdusa.com
Wares: Eaton roots-type rotating components in a one-piece integral manifold, supercharger assembly, water-to-air intercooler system, high-flow fuel injectors, spark plugs, serpentine drive belt system.
Words: "304 hp @ 5,400 rpm and 334 lb-ft of torque at 3,600 rpm."
Wallet: $4,500 plus installation
36. Who: Tuff Country
What: EZ-Ride 3-inch suspension lift kit
Where: 800/288-2190, www.tuffcountry.com
Wares: Upper coil/strut spacer, rear coil-spring spacers.
Words: "Allows FJ owners to upgrade to 295/R70 tires. Designed around front strut spacers and rear coil-spring spacers to maintain a near-factory ride."
Wallet: Around $249
37. Who: Trail Master Suspension
What: 3-inch leveling kit
Where: 928/636-7080, www.p-a-g.net
Wares: CNC-machined aluminum front coil spacer and polyurethane rear spacers, a thread locker, and hardware.
Words: "Precision fit that prevents the coil springs from binding, providing the owner a smooth and comfortable ride."
Wallet: Around $200
38. Who: Tuffy Security Products
What: Security console
Where: 800/698-8339, www.tuffyproducts.com/fw
Wares: Internal storage tray, Pry Guard II locking system with 10-tumbler double-bitted lock and heavy-duty latch.
Words: "It provides a comfortable and durable armrest while keeping the original factory drink holder."
Wallet: Approximately $213
39. Who: Warn Industries
What: Winch bumper
Where: 800/543-9276, www.warn.com
Wares: Welded one-piece construction, integral winch mount to accept Warn midframe winches up to 12,000 pounds, auxiliary light brackets for Warn lights, integrated guard for the headlights and grille, and lower foglamp mounts. It's black powdercoated.
Words: "A versatile front bumper with the ability to mount a winch."
Wallet: MSRP is $1,374
40. Who: Wet Okole Hawaii
What: Seat covers
Where: 888/246-5653, www.wetokole.com
Wares: Arm- and headrest included. Surfaces have 1/2-inch foam padding; the covers are 100 percent CR 2.6mm neoprene.
Words: "Seat-cover graphics, seatback pocket, lumbar pumps, and heaters are available as options."
Wallet: Starts at $235 per row.
41. Who: Volant Cool Air Intakes
What: Sealed air-intake system
Where: 909/476-7225, www.volant.com
Wares: Smooth air ducts, high-temp silicone sleeves, stainless steel clamps, a large air-filter box, and PowerCore filter nano-fiber technology, and a fluted design.
Words: "Prevents dirt, moisture, and engine heat from contaminating your engine's breathing abilities."
Wallet: Retails for $360 (less if you get a five-layer cotton gauze filter)
42. Who: Warrior Products
What: Spare-tire spacer
Where: 888/220-6861, www.warriorproducts.com
Wares: Prime for a 6-on-5 1/2 lug pattern, and utilizes metric studs. This pieces fits atop the factory tire carrier mount.
Words: "Can be used on any vehicle with a rear-mounted tire carrier and similar lug pattern, with proper clearance to mount the spacer."
Wallet: MSRP is $74.15