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By the time this '70 Wagoneer Custom was built, the standard line had moved upmarket, but not by much. The options list had grown to include many comfort and convenience items. At this time, Wagoneers were powered by a 350ci engine called "Dauntless" by Jeep, but built by Buick. This Wagoneer Custom listed at $4,525, to which you could add $454 for A/C, $47 for a power tailgate window and $76 for the deluxe trim package. There were many go-to-work options as well, including limited-slip diffs, heavy-duty springs and a transmission oil cooler.