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From The Archives - Four Wheeler of the 1970's

Super Jeep
Douglas McColloch | Writer
Posted January 13, 2009

Part 1: Fashion Statements from The Pet Rock Decade


We came of age, like some of you, in the 1970s. At the beginning of the decade, we were still a small magazine on a shoestring budget, barely bigger than a newsletter, that showed up at the newsstand once a month---or maybe not. By decade's end, we were a big operation with pro camera gear, our own studio, and our readers numbering in the hundreds of thousands. Along the way, as was the case in the '70s, much silliness ensued. We thought we'd take a look back at some of our least-memorable "fashion statements" from the era that gave us streaking, Pet Rocks, and Disco Duck.


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