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Plus there is the question, how much is too much? We know that 99 percent of you will never duplicate our buildup here, but at the same time we don't want to get so far out into dreamland that you dismiss our project as stupidity. We want to build the ultimate dream Jeep, the Jeep you'll look at and say "Wow! I want that!" Maybe it's something we wish Jeep would make, but at the same time we're not trying to say that the new JK isn't worthwhile in its own right...