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Project White Truck: 2010 Dodge Ram 3500

Side Shot
Fred Williams
| Brand Manager, Petersen’s 4Wheel & Off Road
Posted April 1, 2011

Part 2: Mopar Makes It Bigger, Better

Last month we introduced the '10 Dodge 3500 as our current trailer towing tractor/backcountry cabin on wheels and dubbed it Project White Truck. This month it rolled into the local Dodge Ram dealership for some factory-backed upgrades.

Mopar, the performance, aftermarket, and parts division of Chrysler/Dodge/Ram, offers assorted parts to upgrade your truck before it leaves the dealer's service bay. Because Mopar parts can be installed on your brand-new truck prior to your signing the dotted line, you could have these upgrades done at time of purchase and roll the cost into your monthly payment. How's that for convenient?

With 12,000 miles on the odometer after 21/2 months, we brought the White Truck to Glen E. Thomas Chrysler Jeep Dodge in Signal Hill, California. The goal of this 4x4 diesel is to be a daily driver, a tow master, a weekend camper, and a general do-anything vehicle, just what a truck should be. We started with the base model ST package in our Ram to keep overall price down without hindering usefulness, but wanted a handful of items to dial it in to our liking.


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Auburn Hills, MI 48321
Greenville, SC 29602
Glen E. Thomas Chrysler Jeep Dodge