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2013 Ford Super Duty Platinum Edition: First Look

Posted in Project Vehicles on August 1, 2012
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Photographers: Courtesy of Ford

In a world that has married upscale manners to street cred, and blended luxury panache with on-the-job authenticity, there are no fashion rules. If you think about it that way, it makes sense that Ford has added a new high-end trim to its work truck lineup. The ’13 F-Series Super Duty Platinum Edition showcases vogue class and the latest technology trends on Ford’s manly heavy-dutys. So what does that mean to real world wheelers?

Ford designers have pumped up the glitter and glamour with gussied-up design cues on the exterior, a luxuriously appointed cabin, and a bevy of standard amenities and technologies like Sync, MyFord Touch, navigation, rearview camera, Remote Start System, power-telescoping mirrors, and power-adjustable pedals. However, we think they should have lockers, not lusciousness.

The Platinum Edition is popular as a top-of-the-line trim on the half-ton Ford F-150; it is the first time Platinum trim comes to the 3⁄4-ton, 1-ton, and even bigger F-450 range of trucks. It’s also the first truck-specific integration of Sync with MyFord Touch. The telematics and communication system has been crafted with tactile button controls and large rotating knobs to bring ease to truckers who wear gloves for work.

Special Editions
Ford claims it originated the luxury truck segment in 1999 with the special-edition ’00 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty followed, designed with trim touches and materials that are bespoke of the legendary Texas ranch. This led to a Harley-Davidson version added to the Super Duty stable. Ford has been successful with the uplevel Lariat and King Ranch Super Dutys. Lariat and King Ranch high-end trim levels will also get MyFord Touch for the ’13 model year.

Platinum Exterior
Designers adorned the outside of the ’13 Ford Super Duty Platinum with a distinguishing oversized grille with a satin chrome surround that is punctuated by perforated mesh inside. The grille is set off by a monochromatic bumper and chrome tow hooks. Satin also sparkles on the truck’s door handles, mirror caps, running boards and exhaust tip. At the back end, the boxsides say “Platinum” in chrome letters and the tailgate is trimmed with a satin chrome appliqué resembling the rear trim of the F-150 Platinum. The pickups ride on 20-inch polished-aluminum wheels with painted black inserts.

Luxury-Laden Interior
The cabin of the ’13 Ford Super Duty Platinum has a collection of distinguishing, upscale trim touches and luxury features such as woodgrain appliqués; a heated and leather-wrapped steering wheel; woodgrain surrounds on the instrument panel, center stack, and door trims; and a new central storage area and bin on the dash that sports two USB ports, audio-video connections, an SD card slot, and a 12V charging port for cell phones and other devices. Drivers are treated to a 10-way power-adjustable captain’s chair, while both front passengers get soft, premium leather seats. Seats and floor mats feature an embroidered “Platinum” logo.

Super Size
The ’13 F-Series Super Duty Platinum is tow-rated at 17,500 pounds with a conventional bumper hitch, and 24,500 pounds with a fifth-wheel hitch. The Super Duty’s beefed-up frame and hitch help enable this for both the Ford F-350 and F-450 when set up with dual rear wheels and equipped with the optional 6.7L Power Stroke V-8 turbocharged diesel. These upgrades also boosted the F-350 dualie (DRW) 4x2 pickup to a maximum payload of 7,110 pounds and maximum fifth-wheel towing to 22,700 pounds. The heavy-duty diesel produces 400 hp and 800 lb-ft of torque.

The 6.7L Power Stroke diesel engine delivers as much as 20 percent better fuel economy than the 6.4L it replaced and can also run on up to B20 biodiesel fuel. The standard 6.2L V-8 gas engine achieves 15 percent better fuel economy compared with the previous engine and produces 405 lb-ft of torque and 385 hp. It can also operate on E85 ethanol. New for 2012 is a compressed natural gas/propane prep engine option. Both the diesel- and gasoline-powered trucks are mated to heavy-duty TorqShift six-speed SelectShift auto transmissions.

We figure all this new stuff means a better truck, so we will just have to start towing with one and let you know if the luxuriousness is as good as what’s really important: towing a load.

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