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Rough Rider: We found this Rough Rider F-150 parked outside the show. Its bedsides and front fenders specially cut to enlarge the wheel openings and allow for larger tires were especially interesting. Stuffed inside the wells were 37-inch BFG Baja T/As on OZ Racing wheels controlled by Bilstein shocks. Other cool features included the hand-fabbed front bumper with two Hella HID lights and a custom air dam with two more Hella HIDs. Out back more fabrication is present with a rollbar that houses a fullsize spare tire.