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Matt Emery

Matt Emery

Editor, Dirt Sports + Off-Road

About Me

Even though he owned the company, ten years of working construction was taking a physical toll on Matt Emery. He decided to return to college and resume his studies in something that really interested him: photojournalism. While still in college, Emery hit as many car, truck and motorcycle shows as he could, always looking out for who looked like they knew what they were doing, and asked who they were shooting for. It was this plan of action that got him his first freelance assignment; shooting the Hollywood sign for Tattoo magazine. While at a Super Chevy show, Emery ran across “a guy in a ratty Hot Bike shirt who asked me what I was doing.” That guy was Steve Stillwell, then the leader of the truck group at McMullen/Yee. “He made the mistake of telling me to give him a call to show him what I’d shot,” says Emery. “I called him every week for months!” That led to freelance work and then a staff position on Truckin’ Magazine. Within a year, Emery was the editor of Classic Trucks Magazine. When John Dianna started Buckaroo Communications, he hand-picked 5 editors, and Emery was one of them. Emery was the Executive Editor for the fledgling truck group, which included Truck Builder, 4x4 Builder, Diesel Builder and others. Emery also supplied stories for Street Rod Builder and many other Buckaroo titles. Seeing that Buckaroo’s days were coming to an end, Emery made the jump to Dirt Sports, where he was named Tech Editor. This stint lasted until Drive! Magazine came calling and Emery was named editor, a job he held for 3 years. In the first 6 months of his taking over, ad sales jumped 30%. It was during this time that Emery transformed the look of the magazine into what it remains to this day. Emery saw that video-based social media was the next big thing, so he began taking video production classes at UC Riverside, where he honed his skills. Emery believes that it was this video experience that landed him the job as editor of the newly renamed Dirt Sports + Off Road. A long time off-road racer in both motorcycles and cars, Emery is now using the nearly 25 years of editorial experience and contacts he’s acquired to helm Dirt Sports + Off-Road, and to take the property into the digital future.
Articles Matt Contributed To (150)
2016 Yamaha Wall of Champions Inductee Ceremony

2016 Yamaha Wall of Champions Inductee Ceremony

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A Toyota That Follows The Evolution Of Off-Roading

A Toyota That Follows The Evolution Of Off-Roading

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SEMA New Products 2016

SEMA New Products 2016

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GMZ UTV Winter Nationals/BITD Parker 250

GMZ UTV Winter Nationals/BITD Parker 250

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One-Hour Wonder: Installing A Safecraft UTV Automatic Fire Suppression System

One-Hour Wonder: Installing A Safecraft UTV Automatic Fire Suppression System

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Adventure Bound Part 2

Adventure Bound Part 2

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Trail Hero Works With UPLA To Save Sand Mountain OHV Access

Trail Hero Works With UPLA To Save Sand Mountain OHV Access

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Vildosola Racing Builds A New Prerunner

Vildosola Racing Builds A New Prerunner

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2016 Lucas Oil Off-Road Racing Series Finishes Strong At Wild Horse Pass

2016 Lucas Oil Off-Road Racing Series Finishes Strong At Wild Horse Pass

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Rob Mac Rips To Three-Peat Baja 1000 Overall

Rob Mac Rips To Three-Peat Baja 1000 Overall

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1988 Ford F-150 McKiller

1988 Ford F-150 McKiller

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Outfitting A Yamaha Wolverine For Off-Road Realities

Outfitting A Yamaha Wolverine For Off-Road Realities

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Off-Road News

Off-Road News

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The 2016 Overland Expo West Show Is An Explorers Nirvana

The 2016 Overland Expo West Show Is An Explorers Nirvana

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Four Wheeler of the Year 2017: Day 3 Recap And Photo Gallery

Four Wheeler of the Year 2017: Day 3 Recap And Photo Gallery

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One-Hour Wonders: Installing Rite Performance Cowl Light Brackets

One-Hour Wonders: Installing Rite Performance Cowl Light Brackets

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The 50TH Annual SEMA Show #TENSEMA16

The 50TH Annual SEMA Show #TENSEMA16

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2008 Toyota Tundra Shape Shifter

2008 Toyota Tundra Shape Shifter

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Lucas Oil Off-Road Expo

Lucas Oil Off-Road Expo

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2014 Chevrolet Silverado Reaper: Raptor Harvester

2014 Chevrolet Silverado Reaper: Raptor Harvester

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