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Matt Emery

Matt Emery

Editor, Dirt Sports + Off-Road

About Me

Even though he owned the company, ten years of working construction was taking a physical toll on Matt Emery. He decided to return to college and resume his studies in something that really interested him: photojournalism. While still in college, Emery hit as many car, truck and motorcycle shows as he could, always looking out for who looked like they knew what they were doing, and asked who they were shooting for. It was this plan of action that got him his first freelance assignment; shooting the Hollywood sign for Tattoo magazine. While at a Super Chevy show, Emery ran across “a guy in a ratty Hot Bike shirt who asked me what I was doing.” That guy was Steve Stillwell, then the leader of the truck group at McMullen/Yee. “He made the mistake of telling me to give him a call to show him what I’d shot,” says Emery. “I called him every week for months!” That led to freelance work and then a staff position on Truckin’ Magazine. Within a year, Emery was the editor of Classic Trucks Magazine. When John Dianna started Buckaroo Communications, he hand-picked 5 editors, and Emery was one of them. Emery was the Executive Editor for the fledgling truck group, which included Truck Builder, 4x4 Builder, Diesel Builder and others. Emery also supplied stories for Street Rod Builder and many other Buckaroo titles. Seeing that Buckaroo’s days were coming to an end, Emery made the jump to Dirt Sports, where he was named Tech Editor. This stint lasted until Drive! Magazine came calling and Emery was named editor, a job he held for 3 years. In the first 6 months of his taking over, ad sales jumped 30%. It was during this time that Emery transformed the look of the magazine into what it remains to this day. Emery saw that video-based social media was the next big thing, so he began taking video production classes at UC Riverside, where he honed his skills. Emery believes that it was this video experience that landed him the job as editor of the newly renamed Dirt Sports + Off Road. A long time off-road racer in both motorcycles and cars, Emery is now using the nearly 25 years of editorial experience and contacts he’s acquired to helm Dirt Sports + Off-Road, and to take the property into the digital future.
Articles Matt Contributed To (181)
Tuning Your UTV Shocks

Tuning Your UTV Shocks

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Bollinger B1 Electric Off-Road Vehicle

Bollinger B1 Electric Off-Road Vehicle

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Trail Ready: Project YXZ SS

Trail Ready: Project YXZ SS

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Polaris Camp RZR East

Polaris Camp RZR East

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2016 Polaris RZR 1000 XP4: The Conclusion

2016 Polaris RZR 1000 XP4: The Conclusion

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1995 Ford Bronco: Making Our Point

1995 Ford Bronco: Making Our Point

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1968 VW: Next Level

1968 VW: Next Level

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This 4Runner Gets The 4 Wheel Parts Treatment

This 4Runner Gets The 4 Wheel Parts Treatment

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This 2008 GMC Sierra 1500 Is Coming Along Nicely

This 2008 GMC Sierra 1500 Is Coming Along Nicely

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2000 Tacoma From A Guy Who Aims High

2000 Tacoma From A Guy Who Aims High

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1999 Ford Ranger: Big Fun In A Little Package

1999 Ford Ranger: Big Fun In A Little Package

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1996 Toyota T100 Salvation

1996 Toyota T100 Salvation

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Dynojet's New Gyro Vision Trail Tracking Led Light Pods

Dynojet's New Gyro Vision Trail Tracking Led Light Pods

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Jump Champs 2: Just Getting Better and Better

Jump Champs 2: Just Getting Better and Better

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1992 Ford F-150: Cleaning Up

1992 Ford F-150: Cleaning Up

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1996 Ford Bronco Built for World Domination

1996 Ford Bronco Built for World Domination

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Yamaha Continues To Support SEAL-Naval and AMSOIL Named Presenting Sponsor For 2017 Torc Series

Yamaha Continues To Support SEAL-Naval and AMSOIL Named Presenting Sponsor For 2017 Torc Series

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Rob MacCachren: The Interview With The 2016 Dirt Sports + Off-Road Driver Of The Year

Rob MacCachren: The Interview With The 2016 Dirt Sports + Off-Road Driver Of The Year

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News: Can-Am Contingency Program and ARGO Limited Edition Model

News: Can-Am Contingency Program and ARGO Limited Edition Model

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2017 UTV World Championships

2017 UTV World Championships

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