40 Years of Four Wheeler

Forty years is a big span of time, and a lot has happened at Four Wheeler during those four decades. In order to survive for 40 years, a magazine has to be a reflection of its readers and their needs, and it has to show them what they want to see. Of course, what our readers have wanted to see in the pages of Four Wheeler has changed dramatically over time. Going through a stack of the last 40 years’ worth of back issues we discovered plenty that was interesting and fascinating, along with a bit of the humorous and wacky. We also found that great technical articles, excellent event coverage, and adventurous travel articles have always been a constant in the magazine. However, what is most interesting, and what follows, is a not a look at the constants, but at the trends that have driven both four-wheeling and Four Wheeler.