Benchmade Mini-Ambush Knife

• What It Is: A stainless 7-inch retractable cutting tool.
• Why It's Cool: It weighs less than three ounces and fits in your pocket.
• More Info: 800/800-7427, www.benchmade.com

LMC Truck Synthetic Chamois

• What It Is: Synthetic cloth to keep your ride looking clean and new.
• Why It's Cool: It's super-absorbent, and because it's synthetic, it's lint-free.
More Info: 800/562-8782, www.lmctruck.com

Gear Centre Dana 60 Outers

• What It Is: A pair of chrome-moly front axleshafts.
• Why It's Cool: They run Spicer 5-806X Universal joints
• More Info: www.gearcentregroup.com

JT's Parts "Excalibur" 300M U-Joints

• What It Is: Precision-machined billet beef for Dana 60s.
• Why It's Cool: Full circle snap rings, and no needle bearings to crush.
• More Info: 866/349-6801, www.justdifferentials.com

Spyder Industries Exhaust Tip

• What It Is: An easy way to dress up your 4x4's exhaust.
• Why It's Cool: They're 100-percent stainless steel and feature powdercoated accents.
• More Info: 877/665-6705, www.spyderindustries.com

Top Gun Customz Leveling Kit

• What It Is: A way to level out your fullsize truck.
• Why It's Cool: It's an easy and affordable method to free up room in your wheelwells for bigger tires.
• More Info: 877/274-9362, www.topguncustomz.com

Gear Centre Group Winch

• What It Is: Twelve thousand pounds' worth of Tank Trap insurance.
• Why It's Cool: If you wheel long enough, you're gonna need one.
• More Info: www.gearcentregroup.com

Gear Centre Super Steering Pump

• What It Is: A hydraulic steering pump.
• Why It's Cool: It's a high-flow unit that translates into lower steering effort to steer big tires.
• More Info: www.gearcentregroup.com

Gear Centre U-Joints

• What It Is: A set of 1310-series 5-153USQG U-joints.
• Why It's Cool: They're 30-percent stronger than conventional U-joints.
• More Info: www.gearcentregroup.com

Mac's Custom Tie-Downs

• What It Is: A set of sturdy, professional-grade tie-downs.
Why It's Cool: You can't beat it for securing coolers, tires, or anything else in your pickup bed.
• More Info: 866/371-5175, www.macscustomtiedowns.com

Uberwürx Detailing Bag

• What It Is: A bagful of high-quality car-care products.
• Why It's Cool: From tires to wheels to leather to glass, they've got something to make your truck shine.
• More Info: 877/823-7979, www.uberwurx.com

Falken Tire Model 18 Wheels

• What It Is: A new set of 18-inch rims.
• Why It's Cool: Every truck needs them.
• More Info: 800/723-2553, www.falkentire.com