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Ultimate Adventure 2012 Jeep Wrangler JK

Posted in Ultimate Adventure: 2012 on August 1, 2012
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Every year brings another Ultimate Adventure, our weeklong off-road expedition, and with it a new official vehicle. In 2012 that’s a brand-new Jeep JK Wrangler. The current Wrangler is the best yet, with more power, a stronger chassis, and resilient axles like no open-topped Jeep in history. These attributes are helping Jeep sell more Wranglers than ever before, and the demand isn’t waning.

We had the unique opportunity to visit the Jeep factory in Toledo, where every Wrangler is built. They were pumping JKs off the line at 41 per hour, with plans to up that rate to 45. In fact, Toledo has been the home of the Jeep since Willys began building Jeeps there in the 1940s to lead the charge in World War II.

Worldwide demand for the iconic vehicle is booming, and we are excited to build one for four-wheeling like you’ve never seen before. We have some harebrained ideas to keep it light and super-nimble. Imagine a JK-based rock buggy that will still run down the highway all powered by the new 3.6L Pentastar V-6 and five-speed automatic transmission, just like the Jeep you could buy at the local dealer.

OJ, as our orange Jeep quickly became known, started life as a pile of parts in a bustling factory on the outskirts of Toledo. The body hit the line at 9 a.m. coated in Orange Crush paint. The first step involved some internal wiring harnesses and new Rubicon hood stickers.

Next month we’ll start the insane transformation. This month we’ll show you how Jeep builds a Jeep.

Watch It happen
Visit our company’s YouTube channel at and watch the video of our Jeep being built.

PhotosView Slideshow


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