The Ultimate Adventure is our annual road trip, or off-road trip, where we take a group of choice 4x4s on a badass journey to some of the coolest and most challenging off-road trails in the United States. Every year a few of our staff members, some of our favorite sponsors, and a select group of readers get to go. Interested in joining? Here’s the link to the application.
Before you get too excited and submit that app though, let us lay down a few ground rules. Each year the Ultimate Adventure is held in a different part of the country, and all attendees cover their own expenses and have to arrange time off as well as transportation to and from the event. When you arrive, be prepared for a 1,000-mile road trip with some insane wheeling along the way. Your rig needs to be fully capable both on- and off-road, because we don’t allow any trailering. Additionally, you need to be able to turn a wrench; drivers are responsible for fixing their own rig if anything breaks. And that reminds us, make sure your rig is well maintained before you show up; don’t be needing brake pads in the middle of nowhere or leaking oil all over the trail.
The Ultimate Adventure is held sometime towards the end of June and the beginning of July, but the participants won’t know where we’re going until right before the trip starts. If you’re applying be ready for a week of living, cooking, and spending all day behind the wheel of your rig. We have a minimum list of requirements (below), and if you take a look at some content from previous Ultimate Adventures, you’ll get an idea of the rigs we like to pick for this trip.
Rules for Ultimate Adventure 2018
• Participants are responsible for all of their own expenses (food, lodging, fuel, repairs, fees, and other expenses).
• Once the trip begins vehicles must be driven (not towed) throughout the entire Ultimate Adventure. They can be towed to the starting point and home after completion of the Ultimate Adventure.
• Vehicle may be towed to repair location—the intent of the no-trailer rule is to enforce the pavement portion of the adventure.
• We will always try to stick together and help everyone, but with a group of this size, it will not always be practical to delay the whole group for one or two people. You will never be left alone—that’s what your buddies are for.
• We will use the buddy system so you are partnered with a crony throughout this adventure. We're all friends and this is a group endeavor, not a competition.
• Only one vehicle allowed per invitee, and only two people per vehicle. The team must attend the whole trip—no substitutions.
• The group will leave as close as possible to posted times—don't be late or you may be left behind. Also, don’t wander away without informing the leader—you may be left behind. Sticking together at all times helps maintain group integrity.
• Bring all your gear with you in your trail rig (camping gear, food, water, tools, parts, etc.) for any situation—don't depend on a support vehicle or trailer along the way. You will be living out of your rig. We will be camping most nights. You may also be wheeling with all of your gear on board, so pack accordingly.
• You are considered to be a representative of 4-Wheel & Off-Road magazine, as well as an adult and a representative of the four-wheeling community as a whole. It is important to hold yourself to the highest standards of behavior, as we are on display to the entire nation. We expect you to behave accordingly at all times.
• No firearms, pets, and no children under 18 years old on the event.
• Alcohol consumption will not be tolerated on trails or any time you are driving. Passengers may not drink on trails. Violators will get one verbal warning; the second offense removes you from the Ultimate Adventure.
• Illegal drug use will not be tolerated any time during the tour. There is no warning—first offense gets you removed from the Ultimate Adventure.
• We are not responsible for you during this event.
This is a 4-Wheel & Off-Road event designed to entertain our readers and offer promotional value to Ultimate Adventure sponsors. In order to protect the marketing value, Ultimate Adventure offers to its sponsors that only official sponsors’ lettering and/or logos are allowed to be displayed on the Ultimate Adventure vehicles. Your vehicle must be stripped of all lettering/logos not part of the Ultimate Adventure. You will be supplied with logos from the sponsors should you wish to run them, as well as Ultimate Adventure logos for your vehicle windshield, which must be applied.
There will be a tech inspection at check-in. Your vehicle will be inspected for all of the following equipment and paperwork. You will not be allowed to join Ultimate Adventure if your vehicle fails this inspection.
• Vehicle must be roadworthy and capable of sustained highway speeds of 60 mph and a fuel range of at least 150 miles.
• Vehicle must be street licensed and insured, and driver must have a valid driver's license, current registration, and current proof of insurance.
• 35-inch-tall or larger tires with fullsize spare
• Front and rear locking differentials (limited slips do not suffice)
• Rollcage (even with fixed hardtop)
• Seatbelts or harnesses
• Recovery points front and rear
• Secure battery hold-down (no bungee cords)
• Functioning parking brake
• Winch at least 150% capacity of vehicle weight
• Winch accessory kit (tree saver, snatch block, clevis, chain, gloves)
• Recovery rope
• Jack capable of lifting the vehicle
• First aid kit
• Fire extinguisher mounted within reach of occupants
• Spill kit
• Must be self sufficient (bring your own spare parts, fluids, tools, food, and water)
Video, Web, Social Media, and Magazine Exposure
One requirement we have is that you DO NOT MENTION OR DISCLOSE ANYTHING ABOUT OUR LOCATION, DESTINATION, OR ROUTE OF THE TRIP. This is for the safety and security of the trip, and for greater ease of movement of the already unwieldy 20-30 vehicles we will have in our group. This is a private event and as such closed to the public, but we fully expect to encounter fans and spectators along the way. Keeping the number of spectators and fans to a minimum by some sense of secrecy can help reduce unforeseen issues.
Ultimate Adventure is an edit-based event for the entertainment of the readership of Petersen’s 4-Wheel & Off-Road. In this day and age any and all attendees can help showcase the event with their own online coverage of the event, which we welcome and encourage. We simply request that all of your videos, photos updates, and posts online on your websites and social media sites have a link to the following page: www.4wor-ua.com , and/or use the following hashtag: #UA2018 . This helps support the event for those new to it, and helps link enthusiasts to even more coverage.
4-Wheel & Off-Road will be creating daily updates and stories for our website and social media properties such as Facebook, and we encourage you to do the same. Please go to our Facebook page (www.facebook.com/4wheeloffroad) and post up photos, comments, and status updates of the trip and of your buildup. Also, if you are posting items on your Facebook page about the trip please add Facebook.com/4wheeloffroad, as this will help link viewers to our site for additional information.
We welcome your blogging, forum posts, and updating your own sites with information prior to and during the event, but again, we request that you please have a link to the following page: www.4wor-ua.com
We will also have a film crew along with us for the production of a DVD, and you will need to sign their releases since this is not a public event. We are interested in your photos for the magazine print coverage of the event, but we prefer these to be unpublished prior to the story hitting newsstands. As such, if you have an awesome shot of some crazy action, we’d like to see it before you post it anywhere.