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Firing Order: What Is Your 4x4 Brand Loyalty?

Firing Order

One of the great things about my job is that I get to meet a lot of wheelers, and one of the things I like to hear about is why wheelers are drawn to certain 4x4s. I met a gent at the 2019 Easter Jeep Safari who told me he has only owned Jeep 4x4s. Wouldn't own any other brand. Period. Over the years I've heard wheelers say the same about Ford, Chevy, Dodge, Ram, Toyota, Nissan, and others.

If someone looked at the 4x4s I've owned I think it would be hard to discern my favorite brand. Pictured here you can see some of the 4x4s I've held the titles to. It started with the K5 Blazer and over the years included a couple Scouts, a Tracker, an F-150, a Cherokee, a Bronco, and a Wrangler. I haven't owned too many 4x4s in my 55 years on this planet because I tend to drive 'em until they've rotted away.

So, back to the Easter Jeep Safari. It seemed like everywhere I looked around Moab, whether I was restocking at City Market, consuming a breakfast burrito at Gilberto's, or walking the main street, I saw Jeep-branded clothing and accessories. Guess it makes sense considering the event has Jeep as it's middle name. However, brand loyalty varies, and I also saw folks proudly wearing clothing emblazoned with other 4x4 manufacturers.

What is your favorite 4x4 brand or model and why? Or do you just drive and wheel whatever? Please email the address below and tell me about your preference. I'd love to hear your thoughts. And please include a high-res photo of your rig, too!

—Ken Brubaker