Ford In Talks to bring The Ranger Back For 2018
Midsize Truck Market Gets Another Player
Ford has hopes of bringing the Ranger back to the U.S. Market to compete in the growing midsize truck segment. Since the Ranger ended its long run in 2012, the new Chevy Colorado, GMC Canyon, and just released 2016 Toyota Tacoma have the midsize truck market growing in popularity again.
Ranger production would take the place of the Focus and C-max that are likely headed to Mexico for assembly. With 4,500 workers currently employed at the Michigan Assembly Plant, the Ranger could be a good fit for the plant, representing a potential high-production and high-profit truck the union would love.
Ford has entered into negotiations with the United Auto Workers union (UAW) to bring production of the 2018 Ranger back to the Michigan Assembly Plant in Wayne. A final decision hasn’t been made but talks are underway, and an agreement must be made with the UAW and then approved by Ford’s board of directors.
Ford currently builds an international version of the Ranger that is produced in South Africa, Argentina, Thailand, and Nigeria. It’s sold in 180 overseas markets. With a quick production date being discussed, we expect to see a version of the truck similar to what is currently available for the international market, with a redesign for the U.S.
With the undeniable love we have for the Ford Ranger, we hope to see this negotiation come to fruition and produce a compact truck that we can take to the desert or on the trail.
Source: The Detroit News