Bestop Acquires Off-Road Lighting Company Baja Designs
“The Scientists of Lighting” join forces with Bestop
Bestop, known for making world-class Jeep and truck tops and accessories, has just acquired off-road lighting manufacturer, Baja Designs. The California-based Baja Designs has been in the off-road lighting industry for more than 20 years, developing and designing new and useful ways to get more light where you need it most.
With years of supplying off-road enthusiast, especially Jeep fans, with plenty of great products, Bestop is excited about adding another great product to their lineup. Bestop CEO John Larson said, “Baja Designs engineers elite-level products that are a perfect match with Bestop’s ultra-premium Jeep soft tops and accessories.” With Baja Designs proven record of creating performance lighting from HIDs to LEDs and Bestop’s premium Jeep accessories and worldwide name recognition, this is a great opportunity for both brands to grow.
Alan Roach, Baja Designs founder, was equally as pleased with the deal, saying, “We believe that now is the right time to join forces with Bestop because there is a huge opportunity to leverage each other’s strengths and move even faster toward our shared long-term visions, This is all about making the Baja Designs business, brand, and culture even stronger than it is today.”
We can’t wait to see what unique and awesome new products come out of this newfound partnership. For more information on Bestop, head over to bestop.com, and to see the latest from Baja Designs, visit bajadesgins.com