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Jeep Rubicon 392 Rumored to Earn the Title of 'Most Expensive Wrangler'

Gulp. The V-8 Wrangler might start at close to $80,000.

As the saying goes, if you have to ask how much something is, you probably can't afford it. That just may be the case with the Wrangler Rubicon 392, the straight-from-the-factory Wrangler with a big V-8 under its hood. (It's based on the 392 Concept. ) The Hemi-powered SUV is something Wrangler aficionados have been craving for years. After all, the Wrangler has never been offered with a V-8 option, until now. It's plausible the Rubicon 392, with its naturally aspirated 6.4-liter V-8 that makes 470 hp and 470 lb-ft of torque, enters the world as the most expensive Jeep Wrangler ever offered, but that's not really surprising.

A user of the JL Wrangler Forums recently posted that a price of $77,055 had appeared in "the system" when he checked on his Rubicon 392 order. His V-8 Wrangler was apparently optioned with dual tops and a tow package. This triggered a 16-page (and growing) discussion on 392 Rubicon pricing (even though official pricing isn't out yet, and we're not sure what system spouted out this figure).

Some believed the hypothetical $77,000 price to be absurd and absolutely mind-blowing for a mere Jeep Wrangler, a midsize SUV that's loud and relatively unrefined—regardless of whether the thing has a factory Hemi under the hood or not. They held firm that if one must hot rod a brick, Hemi-swapping a JL Rubicon was the way to go and that they'd still come out ahead even after shelling out a potential $35,000 for a shop to handle the 392 Hemi conversion. Others purported they could do the swap themselves and recoup even more of the cost by selling the SUV's original (and now swapped-out) V-6.

On the other end of the spectrum, some users unashamedly admitted that they wouldn't think twice about handing over $77,000 for the Wrangler Rubicon 392 and that such a price should be expected. They accepted that those first owners of the new and novel factory V-8 Wrangler should expect to pay a premium for the privilege of its limited quantity, exclusivity, and rarity. Furthermore, they anticipated that dealerships would likely tack a healthy premium on top of whatever price tag Jeep assigned to the Rubicon 392.

Hence, with options and premiums, could we see an $80,000-$85,000 Jeep Wrangler? Holy mackerel, we need a minute to catch our breath, too! Or, could we see the 392 approach the $90,000 sum of the 2021 Ram 1500 TRX Launch Edition? Truly, the answer must be no. But only time will tell. That's starting to make a brand new Ford Raptor look darn affordable.

According to MotorTrend, a Rubicon Unlimited (non-392) similarly equipped to a Rubicon 392 would cost about $60,255. Further, we nickel-and-dimed a diesel 2021 Jeep Wrangler Unlimited Rubicon up to $68,000 on the Jeep website. If you can sink nearly $70,000 into a Wrangler already, it does seem fitting that the 392 Wrangler could demand a mid-$70,000 price tag, with further options approaching $80,000, making MotorTrend's estimate of $67,000 for the 392 rather conservative in our eyes. It seems the Wrangler 392 is poised to be the most expensive Wrangler to ever leave the factory.

Will the Wrangler's cult-like following sustain the 392's (potential) astronomical price tag, or will fizzling demand in a year or two kill the V-8 Wrangler's premium? What would you pay for the most powerful factory Wrangler ever?