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2020 SEMA Show Is Canceled

Aftermarket trade show joins the growing list of events that have been affected by Covid-19.

KJ JonesAuthor, Photography

"The show must go on!" Similar to other major events that have been postponed or canceled for 2020 (and possibly indefinitely), that ideal does not ring true for the SEMA Show in Las Vegas. On Wednesday, August 05, 2020, the Specialty Equipment Market Association, announced that due to Covid-19 and concerns that event facilities and services will be unavailable, its annual aftermarket confab will not take place this November. The announcement confirms speculation throughout the industry the event will not be held.

Despite the tireless efforts of event organizers and industry members to produce SEMA 2020, heightened uncertainty makes proceeding with the event inadvisable. "The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends," says Chris Kersting, SEMA president and CEO.

SEMA expects the decision brings much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly. Full refunds for SEMA Show exhibitor booth deposits and attendee registration fees are being issued. Results of a recent SEMA Show survey indicate interest in taking the event online, via a virtual tradeshow with related live elements. In addition to "SEMA 2020 on Zoom" or through some other web-based medium, the organization is working with industry members to determine interest levels on specific alternatives.

"We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event," Chris says.

 

While MotorTrend's truck and off-road staff is disappointed by the news, we are more than understanding of SEMA's decision to forego its 2020 show. The SEMA show literally is a celebration of all-things automotive, mechanical, and custom. Our hope is that the show returns in 2021, bigger and better than ever.

Source

Specialty Equipment Market Association
https://www.sema.org