In Ford's '80s F-Series Commercials, Trucks Dropped from the Sky and Carried Chevys
Love or hate the eighties, at least the truck commercials were radical.
We promise these Ford truck commercials aren't that ancient—they're just from that long-ago old-school era of crimped hair, jelly shoes, hacky sacks, slap bracelets, leg warmers, mullets, shoulder pads, Walkmans, Cabbage Patch dolls, Micro Machines, Rubik's Cubes, Polly Pocket, MTV, neon fanny packs, 25-cent candy bars, 15-cent stamps, disposable cameras, and two-pound cell phones. That's right—we're talking about the eighties. Personal computers weren't quite a thing yet and the internet didn't exist. Although only a few of these trends from the eighties stuck around, one thing's for certain: Ford was as confident in and proud of its truck lineup as it is today.
Whether you're seeing these Ford truck commercials from the eighties for the very first time or remember them fondly from when they aired, they're worth checking out. In the video compilation above, watch '80s Ford trucks literally carry the competition, fall from the sky, and conquer mountains and mud. The narrator, cool and calm, observes the amazing feats and stunts executed by the Ford trucks and invites the audience to conclude with him that any truck that could do such a thing must be pretty out-of-this-world-yet-down-to-earth—and worthy of purchasing.
After watching the video, we compiled the most epic zinger quotes from the featured Ford F-150 and Ranger truck commercials from the eighties. They're certain to brighten your day--and maybe even make you hate the eighties just a little less.
"Of all the pickups in the market today, one carries them all.
"You're looking at a whole new kind of small pickup. Ford's new-size '83 Ranger. Now, watch it drop in on America...catch an '83 Ford for yourself. "
"Some terrific pounding, huh! It's nice to know a Ford took a freefall like this without damage. Ford, built down-to-earth tough. "
"Whatever. If you stacked up Ford's current lead over the second place truck (150,000), the Fords would actually reach all the way up to the space shuttle's orbit. That's leadership. "
"And payload? It can actually carry the Toyota. "
"Yes! Ford conquers the mountain. "
"When you combine toughness with great gas mileage, you're bound to end up at the top of the heap. "
"Here they come. The 1981 Ford trucks--tough trucks aerodynamically designed to meet the needs of the '80s.
"Now watch it tackle this monster mountain of boulders. "
Narrator: "Ya made it through!" Driver: "Yeah, my Ford truck and me!"
Driver: "We work well together! My Ford Ranger and me!"
"This year only [1986 Ford Ranger STX] Ranger offers this new electric shifting system. You just punch a button at any speed and shift from two-wheel to ground-grabbing four-wheel drive. "
"In the past, you saw a big Ford 4x4 pickup carry a Chevy pickup up this monster mountain of boulders. But now, we're going to top ourselves by carrying a Chevy and towing a Dodge pickup up the same mountain. "
"This is the new shape of tough. The new '87 big Ford pickup. And to prove its new toughness and power, we're going to haul this Chevy up this monster mountain of boulders while towing this Dodgeâand this year, a GMC pickup, too!"
"Can a regular Ford 4x4 drive over it carrying a Chevy?"
"But here's a real test. Can a regular Ford 4x4 drive over it carrying a Chevy and towing the 14,000-pound Big Foot? Yes, the Ford triumphs over the twisted junkers in spite of its tremendous load!"
"Maybe that is why Chevy has been trailing Ford in sales for 12 years in a row."
"If you think of all the things that are tough in our world, you're bound to think of this: big, Ford pickups."