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Name Game: Ford Protects “Excursion” for What???

Trademark filing leaves experts and enthusiasts wondering whether a new SUV is in the works.

KJ JonesAuthor

Nineteen-ninety-nine the year Ford Motor Company introduced its all-new Excursion, a long-wheelbase SUV with F-250 Super Duty underpinnings. At 19 feet long, 6-feet, 8-inches wide, and 77.2 inches in stature, literally dwarfed all of its rivals in the segment.

Motivated by 5.4L, 7.3L, and 6.0L V-8 gas and Power Stroke diesel engines, as well as a 6.8L V-10 gasser, the nearly 8,000-pound SUV had an extremely successful run until it was discontinued in 2006. Today, loyal fans are willing to pay big bucks for Excursions that are well taken care of (especially models that are equipped with the 7.3L diesel).

The fordauthority.com website reports that on April 24, 2020, Ford Motor Company filed a trademark application with the U.S. Patent and Trademark Office, for the exclusive rights to "Excursion." Officially entered as Serial Number 88886357, the trademark allows Ford to associate any of its cars, pickup trucks, electric, sport-utility, and off-road vehicles, and/or any of their structural parts, with the Excursion name.

So, let the speculating begin. With a refreshed Super Duty pickup on the road now, is an SUV body also destined for its chassis? Honestly, we don't think there's too much likelihood of that happening, as the long-wheelbase Expedition EL ("Max" since 2018) has dutifully served as Ford's "big" sport-utility rig since 2007.

Or, will Excursion be full-on e (electric) powered, with solid off-road capability? That's unknown at this time. But, with GM reportedly planning to go that route with a reincarnated Hummer, the thought of Ford following suit makes sense. We've enjoyed reading the social-media chatter of OG Excursion fans, hoping a 6.7L Power Stroke will be among the available engines for a big SUV if it really does happen.

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