Judge Rules Mahindra’s Roxor Infringes Upon Jeep Copyright
A United States Federal Judge ruled Mahindra's Roxor vehicle infringes on the Jeep Wrangler Copyright. Administrative Law Judge Cameron Elliot recommended an order preventing Mahindra from manufacturing, making parts, and selling the Roxor in the United States. The ruling was outlined in a 96-page decision in November 2019.
FCA filed a complaint with the International Trade Commission in 2018 saying the Roxor infringes on the Jeep brand's intellectual property. Mahindra originally had a license to build a vehicle similar to the Jeep Willys in 1949 in India. Mahindra began building the Roxor in the United States in 2018. While not street legal, the Roxor is marketed as a side-by-side for off-road use only.
FCA claims the grille, hood, and round headlights on the Roxor resemble the Jeep Wrangler model. Mahindra fired back at FCA's claim saying it has a longstanding agreement with FCA that dates back to 2009 when the company renewed its license for the Indian Market.
The next step for FCA is to ask the United States International Trade Commission to confirm Judge Elliot's ruling. The ruling has to go through a 60-day review period before the commission ultimately makes a decision.