There’s a Big Change in Store for Ultimate Adventure 2020 #UA2020
What’s new with the world’s best-known hardcore off-road event?
If you're a regular reader of Four Wheeler and have never picked up a 4-Wheel & Off-Road magazine before, or visited our website, or gone on YouTube or Amazon Videos or Motor Trend on Demand, or ever browsed any form of social media, or have never visited an off-road shop where our old VHS event videos are playing, or - aw heck - if you've been living under a rock and don't know what Ultimate Adventure is, I'm here to tell you there'll be one significant change coming to UA2020.
Nope, we're not watering down the hardcore nature of the event. No, we're not finally allowing trailers so participants can tow their 4x4s the hundreds of miles between insane trail systems we visit. No, we're not going to start omitting the epic bucket list extras we toss in for the participants like: visiting Yosemite; the least accessible part of the Grand Canyon you can still drive to; climbing Mount Washington; or heading off on the same route made famous in the Into the Wild Christopher McCandless story.
And no, we're not getting rid of our beloved Cronies, or long-time sponsors, or our infinitely unique and exciting official UA vehicle builds that lead the event every year.
Yes, we'll still be doing all sorts of web updates on our Ultimate Adventure page and social media updates on all our properties. And yes, we'll even continue to produce seven daily video updates as well as five longer-form videos, which will be aired on Motor Trend's YouTube channel, Motor Trend on Demand, and will be available on Amazon.
So, what is it, Hazel? What's the big news you've been rambling on about? What is so important that—after 21 years since the first Ultimate Adventure—you felt the need to devote a whole column in Four Wheeler magazine to? Well, that's just it. After more than two decades, Ultimate Adventure is finally coming to Four Wheeler. That's right; you'll be able to read all about our crazy exploits and shenanigans, our epic successes and mechanical failures, our field fixes, clowning, and off-road heroics for the first time in a magazine other than 4-Wheel & Off-Road. So make sure you pick up the the January 2021 issue of Four Wheeler magazine, with the rest of the coverage appearing in the February 2021 issue. You won't wanna miss it.